Marketing & Riding Academy Manager - Bristol, VA
Well established local dealership is currently looking for a full-time highly-motivated Marketing & Riding Academy Manager responsible for coordinating and promoting the dealership’s Marketing and Riding Academy Programs.
An Equal Opportunity Employer

REQUIREMENTS:

• Ability to get along with a broad customer base.
• Excellent communication Skills.
• Prefer experience and/or training in promotional activities.
• Prefer knowledge and experience with marketing of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
  Are you ready to take your career to the next level? Do you want to be a part of the winning team? Looking for a change of scenery? Whether it’s a majestic view from a mountain oasis or small town charm, our dealership locations offer the ideal place for you.
  All statements made by applicants for employment during the application will be checked for accuracy. We offer equal employment opportunities to all qualified persons without regard to race, color, sex (including gender identity and sexual orientation), religion, age, national origin, genetic information, citizenship status, marital status, pregnancy (including childbirth, related medical conditions, and lactation), physical or mental disability, past, present, or future service in the Uniformed Services of the United States, or any other basis prohibited by local, state, or federal law. If you need help to fill out this application form or during any phase of the application, interview, or employment process, please notify the Human Resources Officer to discuss accommodations. The use of this form does not mean there are positions open and does not obligate us in any way

• Responsible for the creation and implementation of the dealership’s marketing plan; also maintains routine updates of the marketing plan.
• Conduct market research activities and analysis and establishes data management to improve the dealership’s marketing efforts.
• Coordinate the development and implementation of the dealership’s marketing, advertising, and public relations activities.
• Organize community events for the dealership, such as fashion shows, open houses, motorcycle rides, and charity events; also organize HOG chapter activities.
• Develop and manage annual marketing budgets, regularly monitors expenditures, and prepares summary assessments and reports.
• Monitor and analyze marketing promotion results to determine effectiveness of each promotion campaign.
• Attend training sessions to keep current with marketing techniques.
• Manage and grow the Riding Academy business at the dealership.
• Assist staff in helping dealership to sell the New Rider Course and successfully participate in the Dealership Discovery Tour and other Experience elements.
• Serve as primary contact for Riding Academy customers and issues.
• Coordinate the maintenance/repair of the Riding Academy training fleet.
• Monitor and manage the interaction between dealership staff and students. Establish and manage collaborative relationships with suppliers and other stakeholders.
• Schedule classes and coordinate instructors to teach each class.