MARKETING & SALES COORDINATOR

Welcome to a better way, an authentic way. Welcome to Nature’s Way.
Inside our minds, inside our hearts, inside our business, inside our bottles.
Our reason for being, the purpose that inspires our work every day, is quite simple: Help people live healthy lives.
When we help people live healthy lives, we build a happier, healthier world for everyone.
How we go about our work drives TRUST in who we are, what we do, and the products we produce. That means something important to the world, and it means the world to us.

People TRUST

• Our products to be the gold standard
• Our words to be true
• Our claims to be honest,
• Our actions to have integrity.

Together we work with an awareness of how even small actions affect others, an attitude of kindness and concern for each other, and a drive for action that helps people live healthy lives.

SUMMARY

This person is responsible for supporting the marketing team and providing analysist of their impact. Daily functional activities within the marketing department, including commercialize products, manage ecommerce account health, and content accuracy, manage sales tool kit inventory, and contribute to the monthly business review. He/she should demonstrate project management skills, be detailed oriented, have the ability to prioritize and accomplish multiple tasks, meet deadlines while making good decisions and managing tactical and occasional strategic responsibilities. Must possess ability to be self-directed at times, while independently executing assigned tasks with overall integrative Therapeutics priorities.

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree (B.A. or B.S.) from four-year College or university; or one to two years related experience and/or training; or equivalent combination of education and experience. A BS/BA in Business/marketing or technical field is preferred.

OTHER SKILLS AND ABILITIES

• Ability to interact directly and communicate professionally with senior staff to complete task
• Must be organized and energetic with the ability to respond quickly and calmly to multiple deadlines
• Must be self-motivated, punctual, reliable and enjoy working in a team-oriented environment
• Must have excellent analytical, decision making and problem-solving skills
• Must have commercial awareness to prioritize goals and assist senior staff.
• Must be detail-oriented with an emphasis on quality, accuracy, and content
• Must be proficient in the following computer applications: Acrobat, MS Word, Excel, PowerPoint, Outlook, Canva, Meta, TikTok, LinkedIn

DESIRED QUALIFICATIONS

Knowledge of medical/health care/dietary supplement industry.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING. OTHER DUTIES MAY BE ASSIGNED.

Brand Awareness & Marketing Programs

• Support the development and execution of programs to enhance brand awareness, credibility, and loyalty among healthcare practitioners.
• Assist in increasing brand visibility and engagement with target consumer audiences.
• Support product commercialization efforts, including the development and deployment of digital assets.
• Contribute to both ongoing and ad hoc sales and marketing initiatives.
• Attend sales and marketing meetings, events, and trade shows as required.

Digital & eCommerce Management

• Conduct monthly audits of eCommerce product detail pages and update inaccurate content.
• Respond promptly to eCommerce account health issues to maintain platform compliance and performance.
• Update SEO copy and product imagery across eCommerce platforms to optimize visibility and conversion.
• Assist in maintaining and updating the Direct-to-Practitioner website content and functionality.

Social Media & Content Creation

• Create and manage social media content for platforms including Meta, TikTok, and LinkedIn.
• Design marketing collateral such as flyers, social media posts, and sales tools using platforms like Canva.

Practitioner Sales Support & Tools Management

• Track inventory of product samples and sales tools; coordinate reorders or redesigns as needed.
• Maintain and update the product price list to ensure accuracy and accessibility.
• Maintain accuracy of the pricelist and sales materials.

Reporting & Analytics

• Track and report key performance indicators (KPIs) for sales and media as part of the monthly business review process.
• Assist in monitoring and reporting consumer and customer service trends, disruptions, and opportunities to inform monthly demand planning.

SUPERVISORY RESPONSIBILITIES

This job does not have supervisory responsibilities, but will require ability to influence others, including leading project teams.