Lead the daily work and strategic direction of 3-5 field-based employees focused on Caterpillar and Retail Transformation in Europe, Africa, and the Middle East.
Deploy innovative Dealer solutions to enhance customer reach, experience, and implement processes meeting customer needs.
Develop strategic distribution plans, including second-level distributors or ASSCs (Authorized Sales and Service Centers).
Manage a budget for dealer workstreams to expand sales of products, parts, and services. Facilitate partnerships across Caterpillar teams for a customer-centric experience.
Deploy new programs and tactics to support Dealer-delivered customer solutions. Deliver project plans and analysis to grow market share and profitability.
Create cross-functional growth plans with team support for multiple leadership levels at Dealer and Caterpillar.
Hire, develop, and train a team to achieve desired results.
Oversee Net Loyalty Scores and new customer growth delivered by Dealers in the territory.
Consult with Dealers on long-term strategies to reach customers through omni-channel tactics, including aftermarket growth and rental solutions.
Support the implementation of new technologies for Dealers to reach new customers and deliver a differentiated experience, including online research tools, marketing automation, funnel management, CRM, and Martech stack.
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