Market Research
Join the Advertising business and you’ll build the relationships that help grow our business in existing markets and beyond. We don’t just sell creative solutions to our clients and partners, we help to shape them; using our expert knowledge of ad products, sales channels and the industry to impact the way the world experiences music and podcasts. Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content.
Location
London
Job type
Permanent
We are looking for a new team member to join our Marketing Science team in London focused on multi-market support across EMEA. As a Marketing Science Lead, you will play a crucial role in developing our advertising business through the development of actionable insights, thought leadership, and measurement studies for leading brands and agencies.
What You’ll Do
- Lead, develop and execute the research and measurement strategy for the EMEA market, taking into consideration regional needs across Northern, Southern, Western, and Central Europe
- Drive top advertiser partnerships using insights and measurement to impact revenue, including bespoke testing and measurement strategy consultation
- Lead multiple external client and agency research engagements - presenting thought leadership and measurement insights
- Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer sales, marketing, and business development questions
- Use 1st party data and custom research to go beyond syndicated research, to help broaden the understanding of our listeners
- Work across all areas of survey research - survey design, project management, data integrity and fieldwork supervision, data analysis, storytelling, report creation and presentation and troubleshooting
- You will help maintain global databases of advertising efficiency and build benchmarks across ad formats, ad platforms, client verticals, user demographics, etc.
- Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
- Collaborate with leadership partners on Sales and Marketing initiatives
- Play a key role in developing our go-to-market sales narrative in collaboration with sales partners and cross-functional teams
- Provide critical media industry expertise - staying ahead of industry trends, research & measurement methodologies, and 3rd party partnerships, informing Spotify’s measurement strategy accordingly
- Contribute to Spotify’s point of view regarding new/current measurement solutions, and educate our Sales and Marketing teams accordingly
- Educate internal and external partners on media performance trends and effective strategies to inform business decisions across our business
- Provide informal leadership and mentorship to the broader team, sharing your POV and expertise as it relates to day-to-day projects
- We’re an ever-evolving team working on a fast growing product - expect new challenges all the time!
Who You Are
- 8+ years of experience in digital advertising research at a media owner, advertiser, agency, or research vendor. You understand and have extensive experience in the role of research and measurement to drive incremental advertising revenue
- Previous experience partnering with advertisers and driving measurement strategy in Media & Entertainment or Tech & Telco verticals is desirable but not required
- Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business
- Knowledge of all types of campaign measurement, including brand lift, foot traffic, sales lift, conversion lift, attribution, and marketing mix modelling
- High level of experience in running multiple-forms of advertising measurement with 1st and 3rd party research solutions
- Strong background in quantitative advertising research, with solid skills in designing and analyzing complex research studies
- Extensive experience in data analysis and storytelling, going beyond the “what” to tell the “why” within research results
- Previous usage of SQL or equivalent is recommended but not required
- Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients
- A positive and collaborative teammate who values building strong relationships with colleagues and cross-functional partners.
- You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects
- Leadership experience, with a track record of managing senior leadership partners both internal and externally
- Fluency in French, Spanish or German language is a plus
Where You’ll Be
- This role is based in London
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
- We ask that you come in 1-2 times per week.
Our global benefits
Extensive learning opportunities, through our dedicated team, GreenHouse.
Flexible share incentives letting you choose how you share in our success.
Global parental leave, six months off - for all new parents.
All The Feels, our employee assistance program and self-care hub.
Flexible public holidays, swap days off according to your values and beliefs.
Learn about life at Spotify
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service
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