MINIMUM QUALIFICATIONS

• 5+ years of experience working in marketing effectiveness, market research or business intelligence
• Proven experience to communicate in a simple way, complex analytical concepts and/or problems
• Proven experience with creating and delivering data-driven presentations to leadership teams
• Experience analyzing and manipulating datasets to understand patterns and provide insight
• Understanding of test design methodologies (geo-tests, A/B tests, multivariate tests, Randomized Control Trial experiments) along with survey sampling, and/or panel data
• Familiarity with SQL
• Experienced in managing multiple complex projects

PREFERRED QUALIFICATIONS

• Background in working on marketing effectiveness on advertiser side
• Familiarity with basic commands in R and/or Python
• Understanding of the advertising landscape

• Collaborate with cross-functional teams such as Sales, Product, R&D, Business Engineering, Data Science, Ads Research, Creative Shop to help drive adoption of product best practices
• Apply your analytical expertise to identify root causes for product adoption gaps to drive new business growth
• Run internal and external education sessions on measurement best practices
• Consult with advertisers on their common business challenges, current tech stack, 1P data availability and measurement solutions for different needs (marketing mix effectiveness and media allocation choices, or key measurement questions)
• Contribute to the product roadmap to improve usability and suitability for a cookieless world of Meta measurement solutions and methodologies
• Assess the impact of programmes and initiatives to drive value for Marketing Science, Meta and advertisers