Marketing Segment Manager – Chevrolet Cars and Crossovers at General Motors
Oshawa, ON, Canada -
Full Time


Start Date

Immediate

Expiry Date

24 Oct, 25

Salary

0.0

Posted On

24 Jul, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Interpersonal Skills, Powerpoint, Secondary Education, Finance, Training, Organization Skills, Analytical Skills

Industry

Marketing/Advertising/Sales

Description

REQUIRED SKILLS AND EXPERIENCE

  • Demonstrated strong communication and collaboration skills
  • Demonstrated interpersonal skills and ability to lead and influence various groups and levels
  • Demonstrated strong analytical skills with ability to manage large amounts of data
  • Demonstrated strong organization skills
  • Demonstrated ability to lead and manage projects of various scales
  • Demonstrated strength in Microsoft office - Excel and PowerPoint
  • Willingness to travel

PREFERRED SKILLS AND EXPERIENCE

  • Previous field sales experience considered an asset
  • Pervious marketing experience considered an asset
  • Bilingual (English/French) considered an asset

EDUCATION AND TRAINING

  • Post Secondary Education required
  • University degree (Bachelor of Commerce / Business with major in Marketing or Finance an asset) preferred
Responsibilities

ONSITE - THIS ROLE IS CATEGORIZED AS ONSITE. THIS MEANS THE SUCCESSFUL CANDIDATE IS EXPECTED TO REPORT TO THE OSHAWA ELEVATION CENTRE ON A FULL-TIME BASIS.

We are looking for individuals who will strive to make a difference by being bold – willing to respectfully share their ideas and listen to others; innovators – challenging the status quo when a vision requires a new way of thinking; collaborators – those who understand that a diverse team is stronger than any one individual; and are self-motivated – those who asks questions, and never stop looking at what’s next.

KEY RESPONSIBILITIES

  • Assist Brand Team in achieving Business Plan Targets – Sales, Market Share, Profitability and Brand Health
  • Work closely with the Chevrolet Advertising & Communications Team & Chevrolet MSM counterparts to develop comprehensive marketing plans
  • Perform detailed analysis & develop recommendations in support of overall vehicle brand management process, including, but not limited to, retail incentives, market dynamics, competitive environment, packaging, pricing and volume.
  • Develop strategic and concise brand plans and support the Chevrolet Advertising & Communications team with creative agency briefs
  • Assist in the execution of flawless product launches
  • Develop and present retail incentive proposals and go-to-market plans to leadership and regional teams as part of the monthly retail planning process (RPM)
  • Support model year refresh (MYR) process by providing direction and content to various internal functions for dealer and consumer facing tools and resources
  • Assist in the development of new product programs, making recommendations on product packaging, pricing and marketing strategy
  • Liaise and support the PR team with content for media press releases, media interviews and physical and virtual content and support for Media Ride & Drives
  • Develop impactful sales, marketing and training tools for field staff and dealership personnel
  • Develop, or support as required, the communication of vehicle ordering recommendations and production constraints to field staff and dealership personnel
  • Build relationships and interface with the Canadian Regional Teams, US Marketing Teams and Global Brand Teams to collaborate and understand strategic alignment opportunities on an ongoing basis
  • Support development of unique Canadian brand positioning, as required
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