REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or Finance.
• 7-10 years experience in offline and online paid media management with proven resultsStrong analytical and project management skills
• -detail oriented. Approach to business challenges with a problem-solving mindset is critical.
• Highly self-motivated and autonomous with a proven ability to manage multiple projects, drive them to completion, deliver meaningful results, and identify new, innovative channel or campaign solutions to enhance performance.
• Curiosity drives how you approach day-to-day work and collaboration, inspiring you to ask questions, explore new ideas, and seek innovative solutions.
• Experienced and eager to pivot seamlessly, embrace change, and uncover opportunities in dynamic situations.
• Strong interpersonal and communication skills—both written and verbal. Exhibit ability to organize thoughts, communicate professionally and concisely.
• Proven ability to combine data from multiple sources and manipulate to analyze and interpret business performance.
• Proficient in Excel-based and PowerPoint-based reporting, proven ability with data visualization to make information more easily understood.

ABOUT THE ROLE:

At Enova, we understand the power of marketing across all paid media channels, both online and offline, and the value they bring to an organization. We are looking for a dynamic Paid Media Sr. Associate who is passionate, innovative, and eager to drive growth through creative strategies and continuous optimization across a variety of paid media platforms.
Do you thrive on analytics and performance reporting? So do we! Our marketing team uses robust data analysis techniques to generate insights and make data-driven decisions. In this role, you’ll collaborate with cross-functional teams—including Creative, Analytics, Strategy, and Legal—as well as manage relationships with external vendors. Since innovation is key at Enova, we want you to help explore new marketing initiatives, suggest process improvements, and test a variety of paid media channels, both digital and traditional.
As the Paid Media Sr. Associate, you will be responsible for driving customer acquisition for our US consumer brands (CashNetUSA and NetCredit) through a blend of online and offline paid media channels and continuous A/B testing. The US consumer brand team manages LTV, CTV, Streaming Audio, Podcasts, Display, Programmatic and reporting tools, with this role focusing on our programmatic efforts. If you have a proven track record of working across a wide range of paid media channels and are excited about expanding your expertise, this is the opportunity for you!

RESPONSIBILITIES:

• Lead the strategy and execution across our programmatic channels and identity resolution partners to help achieve brand, volume, and efficiency goals through daily optimizations.
• Work with other Brand team members to ensure cohesive strategy, messaging and business goals are met on a regular basis.
• Manage monthly channel budgets and invoicing, develop performance projections, and optimize budget allocation to ensure alignment with overall goals and maximize return on investment. Create, manage, test and analyze campaigns from development and testing to execution and scaling.
• Analyze performance data to uncover insights, improve ROI, and refine media strategies for future campaigns, while developing actionable recommendations and leveraging data mapping to optimize paid media strategies across all channels.
• Collaborate with Website, Creative, and Analytics teams to develop and optimize landing pages and conversion funnels, driving attribution and leveraging A/B testing to continuously enhance conversion rates and customer journey initiatives.
• Manage relationships with internal and external partners to develop monthly and quarterly media plans, and execute, optimize, and scale campaigns.
• Stay informed on the latest trends, best practices, and techniques across all media channels to ensure market efficiency and uncover new opportunities.