Marketing Senior Specialist at NTT DATA

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

0.0

Posted On

17 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Lead Qualification, Sales Collaboration, Pipeline Growth, Data Analysis, Reporting, Salesforce, Lead Generation, Communication Skills, Relationship Building, Technology Industry Knowledge, Analytical Skills, MS Excel, MS PowerPoint, MS SharePoint, MS Word, Social Media

Industry

IT Services and IT Consulting

Description

Qualifies all leads before assigning them to the relevant sales team. Collaborates with the sales team to create opportunities for assigned leads where applicable and adds value to marketing-driven opportunities. Collaborates with sales stakeholders to drive pipeline growth through outbound prospecting efforts. Validates all leads using tools such as LinkedIn, Client 360, Email, or telephone to ensure they meet requirements. Supports reporting to stakeholders on the marketing-contributed pipeline, as well as BDR lead reports. Presents at monthly pipeline review meetings with global marketing leadership and assists the marketing team with bottom-of-the-funnel numbers as required. Sets up appointments with prospective clients and the sales team, and follows up with sales to ensure status updates on Salesforce. Manages the process of rejecting, accepting, and recycling leads according to the MQL definition. Nurtures prospect accounts and progresses them from marketing qualified leads to sales qualified leads. Documents and explains clients' desired outcomes strategically for specific opportunities. Responsible for performance reporting and data analysis to identify gaps and opportunities for pipeline growth. Minimum of 6-8 years of relevant experience with a proven ability to independently manage programs. Bachelor's degree in marketing or a related field of study. Proactive approach towards generating leads, collaborating with team members, and following through on potential opportunities. Strong analytical skills and the ability to work effectively with data. Independently handles metrics tracking and updating relevant databases/data sets. In-depth knowledge of LinkedIn Sales Navigator, Lusha, and Salesforce. Exceptional verbal and written communication skills with a keen awareness of how to effectively engage with prospective clients. Proven ability to build relationships and collaborate with various functional teams. Knowledge of related subject areas to understand synergies across teams. Comprehensive understanding of the Technology industry. Business proficiency in both spoken and written English. High proficiency in MS Excel, PowerPoint, SharePoint, and Word. Flexibility to work evening hours as needed for communication with the US. Extensive experience in a related role, such as technology or software telesales, business-to-business lead generation, or inside sales. Proficient in using Salesforce.com or other sales automation and prospecting tools. Skilled in lead generation through web-based and social media platforms. Substantial prior experience within a marketing environment is highly advantageous. Proven experience in a player-coach team leadership position. Knowledge and Application: As an expert specialist, contributes to the formulation of concepts and techniques. Completes intricate tasks in innovative and efficient manners. Problem Solving: Regularly handles complex assignments that require independent action and a high degree of initiative to address issues. Provides recommendations for new procedures.

Responsibilities

The Marketing Senior Specialist qualifies leads and collaborates with the sales team to drive pipeline growth. They manage lead processes and support reporting on marketing-contributed pipeline metrics.