JOB SUMMARY

Marketing SEO Specialist
Location: Reno, NV (On-Site Only)
Department: Marketing
Company: LumaDent, Inc.
Are you part SEO wizard, part ChatGPT whisperer, and 100% obsessed with performance-driven marketing? LumaDent is looking for a full-time, on-site Marketing SEO Specialist to join our growing team in Reno, NV. You’ll help us dominate search rankings, track the competition, and turn data into conversions — all while working directly with our creative and technical teams.
We’re a high-growth dental tech company, and we’re looking for someone who can not only keep up — but optimize and lead the way.

What You’ll Do:

• Conduct deep competitor research and identify opportunities in our niche market
• Own and manage keyword strategies across all platforms
• Use SEMrush like a pro for analytics, audits, and campaign tracking
• Collaborate with our team and use ChatGPT to generate optimized, on-brand content that converts
• Maintain and optimize our CMS (preferably WordPress)
• Track SEO/SEM performance and deliver clear, actionable reports
• Stay on top of Google algorithm updates and industry trends
• Recommend improvements for UX, site speed, and mobile-friendliness

What You’ll Need:

• 2+ years of hands-on SEO experience (B2B or healthcare industry a plus!)
• Mastery of SEMrush, Google Analytics, and Google Search Console
• Working knowledge of CMS platforms (WordPress, Shopify, etc.)
• Experience using AI tools like ChatGPT to streamline workflows and spark creativity
• Strong understanding of on-page, off-page, and technical SEO
• Data-driven mindset with sharp attention to detail
• Ability to take initiative, stay consistent, and communicate clearly

Bonus Points:

• Experience in dental or medical device marketing
• Familiar with PPC and paid search strategies
• Graphic design or video editing skills
• A little nerdy about conversion rates, meta descriptions, and SERPs

Why LumaDent?
We’re not your average dental company. We’re innovators, creators, and solution-finders. From our award-winning headlights and loupes to our growing digital footprint, we’re committed to making dental professionals’ lives easier and more ergonomic.

• Conduct deep competitor research and identify opportunities in our niche market
• Own and manage keyword strategies across all platforms
• Use SEMrush like a pro for analytics, audits, and campaign tracking
• Collaborate with our team and use ChatGPT to generate optimized, on-brand content that converts
• Maintain and optimize our CMS (preferably WordPress)
• Track SEO/SEM performance and deliver clear, actionable reports
• Stay on top of Google algorithm updates and industry trends
• Recommend improvements for UX, site speed, and mobile-friendlines