Marketing Shared Services - Senior Associate at NielsenIQ

Pune City, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

21 Dec, 25

Salary

0.0

Posted On

22 Sep, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Project Coordination, Campaign Management, Reporting, Cross-Functional Collaboration, B2B Marketing, Digital Marketing, Financial Administration, Sales Enablement, Problem Solving, Process Improvement, Communication Skills, Content Management, Analytical Skills, Workflow Management, Team Collaboration, Policy Compliance

Industry

Software Development

Description

Job Description We are seeking an experienced Senior Marketing Associate who will be an integral part of the Marketing Shared Services team, responsible for coordinating, managing, and executing campaigns across various hubs, ensuring that all deliverables align with business goals and meet deadlines. The ideal candidate will be skilled in managing multiple workflows, supporting campaign reporting, and collaborating with cross-functional teams to drive project success. They will also ensure that all processes are followed, offering solutions to challenges and impacting the overall success of marketing initiatives. You have a strong know-how of B2B and digital marketing, as well as of communications principles and technique, and a proven track record of success in executing marketing communications campaigns and programs effectively and efficiently. The successful candidate will participate in collaborative work with leadership teams by setting marketing strategy and execution, supporting sales growth strategies and execution. Key Responsibilities: Project Coordination & Management: Act as a key point of contact for managing the workflow and ensuring timely execution of tasks across various discipline hubs (e.g., creative, social). Schedule and brief team members on upcoming tasks, ensuring alignment with campaign objectives and timelines. Be accountable for delivering campaign SLAs, ensuring that all tasks and activities are completed on time and within scope. Campaign Reporting & Analysis: Lead full campaign reporting in collaboration with hub subject matter experts. Collect, compile, and analyze campaign data, ensuring that key insights and metrics are clearly communicated and actionable. Translation & Content Management: Manage the translation processes with agencies and AI systems, ensuring all necessary validations are done by the onshore team to ensure accuracy. Financial Administration: Raise purchase orders (POs) in accordance with campaign budgets and financial protocols, ensuring smooth operational processes. Sales Enablement: Manage and update Salesloft cadences, ensuring they are aligned with marketing strategies and team objectives. Support the creation and distribution of sales enablement materials, including event invites and follow-up materials, with the collaboration of other teams as necessary. Problem Solving & Process Improvement: Analyze straightforward situations, using experience and judgment to solve problems and suggest appropriate solutions. Demonstrate expanded conceptual knowledge within marketing practices, continuously enhancing capabilities and understanding of industry trends. Team Collaboration & Contribution: Work closely with senior team members to ensure smooth execution and communication across all marketing activities. Accountable for individual contributions while also ensuring that team objectives are met effectively. Policy Compliance & Quality Control: Ensure adherence to prescribed guidelines and policies in all tasks. Impact the quality of both individual work and collaborative efforts, promoting a high standard of output across the team. Required Skills & Qualifications: Strong working knowledge and experience in marketing processes, with an understanding of industry practices and company operations. Ability to manage multiple projects and work collaboratively with different teams and stakeholders. Proficient in using campaign management tools and reporting systems. Solid understanding of financial processes, including PO management and budget tracking. Familiarity with Salesloft and other sales enablement platforms. Strong communication skills, with the ability to convey complex ideas and factual information in clear, actionable terms. Ability to work independently under supervision and direction from senior team members. Qualifications Bachelor’s degree in Marketing, Business, or a related field. 3-5 years of experience in marketing or project management roles. Demonstrated experience in campaign management, reporting, and cross-functional collaboration. Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Responsibilities

The Senior Marketing Associate will coordinate, manage, and execute marketing campaigns across various hubs, ensuring alignment with business goals and deadlines. They will also lead campaign reporting and collaborate with cross-functional teams to drive project success.