OVERVIEW

We are seeking a creative and results-driven Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a strong understanding of social media trends, content creation, and analytics to optimize performance across various channels.

EXPERIENCE

• Proven experience in social media management with a strong portfolio showcasing content creation skills.
• Proficiency in tools such as Adobe Photoshop, Adobe Illustrator, Hootsuite, Buffer, and Google Analytics.
• Strong understanding of SEO principles and web analytics to inform content strategy.
• Experience in graphic design and video editing is highly desirable.
• Excellent proofreading skills with attention to detail in all written communications.
• Ability to manage relationships effectively with internal teams and external partners.
• Familiarity with e-commerce platforms is a plus. If you are passionate about social media marketing and eager to contribute your expertise in a fast-paced environment, we encourage you to apply for this exciting opportunity.
  Job Type: Part-time
  Pay: From $12.00 per hour
  Expected hours: 30 per week
  Work Location: In perso

• Develop and execute comprehensive social media marketing strategies aligned with business goals.
• Create engaging content for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize tools such as Hootsuite and Buffer for scheduling posts and monitoring engagement.
• Conduct social listening to understand audience sentiment and adjust strategies accordingly.
• Collaborate with the graphic design team to produce visually appealing graphics using Adobe Creative Suite.
• Analyze performance metrics using Google Analytics to assess the effectiveness of campaigns.
• Manage online communities by responding to comments, messages, and inquiries in a timely manner.
• Conduct keyword research to enhance SEO efforts and improve organic reach.
• Oversee Facebook Advertising campaigns to increase brand awareness and drive conversions.
• Maintain brand consistency across all social media channels through effective branding practices.
• Engage in public relations efforts to promote company initiatives through social media platforms.
• Stay updated on industry trends and best practices in digital marketing, e-commerce, and video editing.