Located in Ottawa, Ontario, one third of The Precast Group, Central Precast was established in 1956 and began manufacturing precast concrete products for the general construction industry. The product line and manufacturing facility grew to include landscape, utility products, manholes, concrete poles, steps, barriers, and architectural panels. As the product line expanded, new companies were formed to focus on their specific industries and The Precast Group was formed. The Precast Group, collectively, are the most diverse producers of precast products in Ontario. The Precast Group has three manufacturing operations: Central Precast, M CON Products and Utility Structures Inc. Our mission is to meet the demands of our customers and employees, under a safe working environment, where service and quality are at the forefront.

JOB SUMMARY

The Marketing/Social Media Specialist is a business-minded marketer or digital marketer and who is comfortable in a “mobile first” and social media-driven atmosphere. The Marketing/Social Media Specialist aids in defining the voice of one of Ontario’s biggest and most reputable producers of precast concrete. The Marketing/Social Media Specialist formulates appropriate, compelling, shareable, and interactive content for dispersion through The Precast Group’s social media channels.

QUALIFICATIONS:

• Post- Secondary Diploma, preferably in Marketing, Business or a related program

YEARS OF EXPERIENCE:

• 2-3 years of experience in a Social Media or Marketing position

SPECIFIC EXPERIENCE:

• Knowledge of marketing and communications principles normally acquired through a postsecondary degree in a related discipline or an equivalent combination of education and work experience
• Minimum 3 years of demonstrated experience in a similar role
• Knowledge of computer systems and software including graphic design and web applications, social media platforms, spreadsheets, databases, Internet and e-mail
• Knowledge of web accessibility guidelines and experience in their application
• Experience in developing and implementing marketing / social media content
• Experience in event planning and organization
• Experience managing projects and meeting deadlines
• Strong public relations, interpersonal and communication skills
• Strong organizational skills
• Ability and availability to occasionally travel outside of the city to facilitate activities and work outside of normal office hours
• Comfortable adapting to various work environments, including rotating between multiple offices and manufacturing facilities on a weekly basis, as well as attending job sites when weather permits.
• Bilingualism - French and English (spoken and written) – Not sure if this is necessary

• Maintain a social media presence across platforms including LinkedIn, Facebook, Instagram, TikTok, YouTube, and YouTube Shorts, which enhances CP/MCON/USI brand.
• Curate, produce and distribute branded material for our social platforms that people enjoy sharing, including video, images
• Working with internal teams and clients to gather materials and information for social media postings
• Maintain, create, and schedule social media posts relevant to each companies’ tone, product lines and events.
• Assist with additional video, photography, or marketing duties.
• Remodelling or creating internal and external documents using SharePoint, Lightroom, Microsoft Excel, PowerPoint, and Word
• Assist with creating thought leadership posts for website.
• Working with marketing company to schedule website updates
• Working with internal sales, HR and marketing teams on events or event planning
• Perform other duties related to content marketing as required.
• Take proactive actions to limit negative social media engagement.
• Take proactive actions to increase positive brand sentiment, algorithm traction and followers by monitoring and influencing online conversations.
• Other related Duties as required