WEBSITE CONTENT & SEO

• Manage website content.
• Oversee all content and messaging on the National Hotel website (Leisure, Meetings, Weddings, & Events) to ensure accuracy, effective branding, and that the site is up to date with the latest property content, photos and offers.
• Manage website content calendar and its execution. Help define strategic direction for content in collaboration with marketing and other stakeholders. Write content for website as needed.
• Work closely with SEO Agency to communicate priorities, provide hotel knowledge and strategic insights and work with website developers to implement SEO recommendations.
• Work with Director of Sales & Marketing to perform ROI analysis across all online initiatives to identify revenue driving opportunities and to exit less profitable programs.
• Gather the necessary items that are needed for online projects and promotions to be completed and implemented (find photos, write copies, ensure packages are loaded, etc.).
• Maintain ongoing awareness of competitive websites and recommend strategic opportunities.
• Stay current on emerging technology, providers, and trends.
• Interview potential vendors that could have a positive impact on hotel digital presence and recommend appropriate beta tests.

MINIMUM HIRING REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or related field.
• 3–5 years of experience in hospitality marketing, event management, or a related field.
• Strong organizational and project management skills with the ability to multitask.
• Creative thinker with a passion for brand storytelling and guest engagement.
• Proficiency in digital marketing tools, social media platforms, and design software (e.g., Canva, Adobe Creative Suite).
• Excellent communication, presentation, and relationship-building skills.
• Flexible schedule — ability to work evenings, weekends, and holidays for special events as required.
• Additional knowledge in the field is considered a plus including product positioning pricing, promotions market research, sales and distribution, however, training is provided.
• Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems and be resourceful under pressure.
• Comfortable in a fast-paced environment and able to manage multiple projects and campaigns.
• Brings fresh ideas to marketing campaigns and guest experiences.
• Works effectively across departments to achieve shared goals.
• Attention to detail to ensure flawless execution of marketing and event deliverables.
• Results-Oriented – Focused on ROI, revenue growth, and brand enhancement.

SAFETY REQUIREMENTS:

All Associates are required to abide by all Safety rules and ensure they perform each task by practicing safe work habits. Any associate who incurs any type of injury is required to report it immediately to their immediate supervisor or the Security Officer on duty.

LANGUAGE REQUIREMENTS:

• Ability to speak English clearly, distinctly and cordially with guests.
• Ability to read and write English in order to understand and interpret written procedures. This includes the ability to give and receive instructions in written and verbal forms.
• Proficiency in effectively presenting information and responding to questions from guests, supervisors and co-workers.
• Ability to speak additional languages such as Spanish, French or German is preferred.

PHYSICAL REQUIREMENTS:

• While performing the duties of this job, the associate is regularly required to sit for long periods of time, stand, walk; full dexterity in use hands to touch, handle, or feel; reach with hands and arms; talk or hear.
• The employee must occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
  Job Type: Full-time
  Pay: From $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Work Location: In perso

ROLE SUMMARY:

The Marketing & Special Events Manager is responsible for developing and executing creative marketing initiatives and managing special events that elevate the hotel’s brand presence, drive revenue, and enhance guest engagement. This role blends strategic marketing oversight with hands-on event planning to ensure seamless execution and alignment with the hotel’s business objectives.
Key responsibilities include building and supporting a strong digital marketing program and platform, collaborating closely with the Director of Sales & Marketing on promotional activities (shows, events, campaigns, etc.), and leveraging creative strategies to strengthen brand awareness, increase demand, and drive revenue across guestrooms and hotel outlets.
This position is also responsible for managing strategic marketing efforts and cultural event planning, coordinating Rooms, F&B, Revenue and other departments, developing innovative promotions, and overseeing the hotel’s social media presence to ensure a consistent and engaging brand voice.

ESSENTIAL DUTIES AND KEY RESPONSIBILITIES:

All duties and responsibilities are to be performed in accordance with the National Hotel quality of service standards, and policies and procedures.

RESPONSIBILITIES

• Develop and implement marketing strategies to support hotel revenue goals across rooms, F&B outlets, spa, and special packages.
• Develop, execute and manage digital and local marketing initiatives, strategies & events for hotel food and beverage outlets, website content, social media, email campaigns and online advertising.
• Manage all social media channels and local social media platforms, including but not limited to: Facebook (content plans & event marketing,), Instagram, Pinterest, and LinkedIn. Continually developing content with creative insight for growth of all social media platforms.
• Manage hotel websites, partner websites and other online channels where hotel is publicly positioned.
• Manage all email marketing including member invites, newsletters, event invitations and promotional emails
• Maintaining hotel’s email database.
• Manage hotel’s online marketing, including determining keywords, SEO strategy and coordinating PPC campaigns.
• Weekly Audit of the National hotel marketing platforms including hotel restaurants website and social media to ensure accuracy of information being shared with the guest, not limited to hours of operations, packages, promotions, monthly activations and overall look of our marketing strategies.
• Content shoots planning, and execution.
• Monthly revisions of social media, posting for the upcoming months for National Hotel and restaurants with Director of Sales and F&B Team.
• Coordinate special event logistics, timelines and schedules with the PR Teams, serve as the Special Events Manager.
• Plan, coordinate, and execute hotel-driven special events (holiday activations, brand collaborations, community events, etc.).
• Collaborate with PR partners, media outlets, and influencers to generate press coverage and brand awareness.
• Create branding opportunities to ensure hotel presence is accurately and favorably represented by updating approved imagery and copy as needed.
• Secure and manage all entertainment and production opportunities for the hotel, to include onsite film/television shoots, still photography and radio programming and others as directed.
• Provide support for all other Sales & Marketing initiatives as directed.
• Act as hotel liaison for all current and future marketing partners.
• Create marketing collateral and promotional materials in line with brand standards.
• Analyze marketing campaign performance and prepare monthly reports with recommendations.
• Special Events.
• Partner with the Sales & Catering team to design memorable experiences for weddings, corporate functions, and social gatherings.
• Work with internal departments (F&B, Operations, Rooms, Valet, etc.) to ensure events are seamless and guest expectations are exceeded.
• Manage event budgets, contracts, and vendor relationships.
• Oversee post-event reporting, ROI analysis, and continuous improvement initiatives.
• Maintain strong knowledge of local market trends, competitors, and community events to identify opportunities.
• Uphold the hotel’s brand voice and identity across all platforms and guest touchpoints.
• Represent the hotel at networking and community events as needed.
• Ensure all activities are aligned with company policies, standards, and guest service expectations.