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Marketing Specialist - 18-month Term at The Minto Group

Toronto, ON, Canada -

Full Time

Start Date

Immediate

Expiry Date

08 Nov, 25

Salary

0.0

Posted On

09 Aug, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

How To Apply:

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Responsibilities

Lease-Up Marketing Execution: Coordinate and implement marketing, advertising, and communication strategies tailored to new development properties, ensuring alignment with project timelines and leasing goals.
Market Research and Competitive Analysis: Research target demographics, local market trends, and competitor offerings to inform positioning, pricing, and promotional strategies.
Campaign and Asset Development: Collaborate with internal teams and external agencies to develop and manage marketing collateral, including brochures, signage, digital ads, and promotional materials specific to lease-up campaigns.
Digital Presence and Content Management: Work with the Digital team to maintain and update property-specific web pages, landing pages, and blog content to reflect current availability, promotions, and community highlights.
Social Media and Reputation Management: Support social media campaigns for new developments and monitor/respond to reviews across platforms such as Google, Facebook, and Reputation to maintain a positive brand presence.
Photography, Videography, and Virtual Tours: Coordinate visual content production, including suite staging (virtual and in-person), photography, and video tours to support digital marketing efforts.
Supplier and Agency Coordination: Liaise with signage vendors, creative agencies, and media partners to ensure timely delivery of marketing assets and ad placements.
Internal and External Communications: Assist in crafting communications for prospective residents, leasing teams, and internal stakeholders to support leasing milestones and community launches.
Budget and Invoice Management: Track marketing expenses, process invoices, and ensure alignment with project budgets.
Industry Engagement: Stay informed on multifamily marketing trends and participate in relevant industry associations to bring innovative ideas to lease-up strategies.
Performance Monitoring: Track campaign performance and leasing metrics to optimize marketing efforts and report on ROI.
Other duties within the job’s scope, spirit, and purpose, as requested by management.