Marketing Specialist (6 Month Internship)

at  LogicalDox Inc

COMPANY OVERVIEW

At LogicalDox, we specialize in creating customized technology solutions for the skilled trades community. Since our founding in 2020, we’ve become a trusted partner for unions, associations, and contractors across North America, designing and implementing custom software that drives workforce optimization, improves safety, enables security, improves operational efficiency and reliability, and builds engagement.
Our mission is to empower our clients with innovative tools and strategies to address the unique challenges of managing and developing their skilled workforce. As we continue to grow, we remain focused on delivering impactful solutions and building a culture of collaboration and transparency.
At LogicalDox, every team member plays a critical role in shaping our future. We are a community built on open communication, mutual respect, and a shared passion for building technology that makes a real difference in people’s lives. We’re excited to grow alongside individuals who share our vision for success and innovation.

POSITION OVERVIEW

The Marketing Specialist/Coordinator Intern will support the marketing team by contributing to a variety of marketing initiatives. This role is ideal for a proactive, creative, and detail-oriented individual eager to gain hands-on experience in marketing strategy, content creation, and operational support.

QUALIFICATIONS

• Currently pursuing or recently completed a degree in Marketing, Business Administration, Communications, or a related field.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite, Adobe Illustrator, Adobe InDesign, Canva, and familiarity with CRM platforms.
• Familiarity with simple website updates using a CMS (e.g., WordPress, Wix, etc.)
• Good understanding of social media platforms (LinkedIn, Instagram, Facebook, Reddit, etc.), email marketing tools, and digital marketing strategies.
• Excellent organizational and time management skills.
• Ability to work independently and collaborate with a team.
• Access to a vehicle.
• Basic video editing or design skills (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) is considered a bonus.
• Familiarity with basic analytics tools (e.g., Google Analytics, social media insights) is considered a bonus.
• Past sales and/or marketing work experience is considered a bonus.

Campaign Support & Outreach

• Help plan and execute marketing campaigns to drive awareness and engagement, including email campaigns, social media promotions, and targeted outreach initiatives.
• Assist in identifying and researching potential leads or target audiences for outreach efforts.
• Support the development of campaign messaging, materials, and performance tracking.
• Coordinate follow-up efforts after outreach, including scheduling meetings, sending follow-up emails, and maintaining CRM records.

Social Media & Content Creation

• Research, develop and execute engaging content for digital platforms, including blogs, newsletters, videos, social media posts, and website updates.
• Assist with planning and maintaining a content calendar to ensure consistent, timely posting.

Event Coordination & Support

• Help organize and execute virtual and in-person events, such as webinars, trade shows, and team gatherings, including logistics, on-site setup, and follow-up.
• Plan and coordinate internal team-building events, celebrations, and other activities.

Marketing Calendar & CRM Management

• Maintain the marketing calendar and track deadlines and project timelines.
• Update and manage CRM to ensure accurate and up-to-date information.

Collateral Development

• Assist in creating and updating brochures, case studies, presentations, promotional videos, and other materials that align with marketing initiatives.
• Develop reusable templates for proposals, reports, and other communications to streamline processes.

Routine Website Updates

• Perform regular updates to website content using a CMS (e.g., WordPress, Wix), ensuring accuracy and consistency with brand standards.
• Update blogs, event information, promotional materials, and other web pages as needed.
• Collaborate with the marketing team to optimize website functionality, layout, and user experience.
• Monitor website performance and identify opportunities for improvement in design or content.

Market Research

• Research industry trends, competitor strategies, target audiences, and relevant events or news to support marketing initiatives.

Administrative Support & Vendor Coordination

• Communicate and coordinate with vendors and partners for marketing materials, event logistics, and administrative needs.
• Provide general office support as needed.