About the company

My Help Pty Ltd, trading as My Help Services, is a Melbourne‐based provider of aged care and disability support

services. As a registered NDIS provider, the company specialises in personalised in‐home care designed to

empower individuals to live independently with dignity and confidence. With more than 15 years of collective

management experience, My Help Services has established itself as a trusted organisation delivering tailored

support across personal care, domestic assistance, transport, respite care, and complex care needs

Role overview

The Purpose Marketing Specialist role to lead the planning, execution, and evaluation of sales and marketing strategies that strengthen brand positioning, drive client engagement, and support revenue growth, while ensuring compliance with

Key responsibilities

Market Research & Analysis

• Research demand and market characteristics for new/existing goods and services.
• Collect and analyse statistical data to identify opportunities.

Strategy Development

• Advise on product mix, pricing, advertising, sales promotion, and distribution channels.
• Prepare and execute marketing objectives, policies, and programs.

Campaign Execution

• Develop and implement marketing plans and campaigns.
• Manage digital channels (SEO, SEM, social media, content marketing).

Collaboration

• Work with design, sales, and product teams on go-to-market strategies.

Qualifications and skills

Education

• Bachelor’s degree in Marketing, Business, Commerce, or a related discipline (minimum).

Experience

• At least 2-3 years of professional experience in marketing, brand development, or campaign management.
• Demonstrated success in digital marketing, CRM optimisation, and stakeholder engagement.
• Prior experience in healthcare, services, or B2B environments is advantageous.

Core Skills

• Strong knowledge of marketing strategy, digital platforms (SEO, SEM, social media), and campaign analytics.
• Ability to manage budgets, measure ROI, and deliver data‑driven outcomes.
• Proficiency in CRM systems, content creation, and event marketing.
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