Key responsibilities

• Research and analyse market conditions, customer needs, competitor activity and industry developments to identify opportunities for Agile Analytics' services.
• Identify and evaluate potential target markets and emerging opportunities within the Data, AI, cloud and technology consulting sectors.
• Analyse customer behaviour, engagement data and market trends to identify patterns, preferences and opportunities for improving marketing activities.
• Support the development and implementation of marketing strategies, objectives, policies and programs aligned with Agile Analytics' business and growth objectives.
• Plan, develop and coordinate marketing and promotional campaigns across digital channels, including email, social media, website and other relevant platforms.
• Develop and implement marketing initiatives designed to increase brand awareness, customer engagement and lead generation.
• Monitor and evaluate campaign performance and marketing data and make recommendations for optimisation and improvement.
• Develop and coordinate marketing content and promotional materials, including website content, blogs, case studies, newsletters, email campaigns, social media content, presentations and other marketing collateral.
• Coordinate the delivery of marketing campaigns and promotional activities within agreed timelines and budgets.
• Support the planning and promotion of industry events, webinars, conferences, workshops and other marketing activities.

About you

• Minimum 3 years of relevant professional experience in marketing, communications or a related field
• Demonstrated experience developing and coordinating marketing campaigns and promotional activities.
• Experience conducting market research and analysing customer, market and campaign data.
• Ability to identify market opportunities and understand customer needs, preferences and trends.
• Experience with digital marketing channels, including social media, email marketing and websites.
• Strong content creation and written communication skills.
• Experience developing marketing collateral and promotional materials.
• Strong organisational and project coordination skills, with the ability to manage multiple activities and deadlines.
• Strong communication and stakeholder management skills.
• Ability to work collaboratively with business development, technical and leadership teams.
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