Marketing Specialist at AleraCare

Taylorsville, Utah, United States -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

80000.0

Posted On

26 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Content Creation, Social Media Management, Communication, Project Management, Data Analysis, Relationship Building, Time Management, Organizational Skills, Graphic Design, Video Production, SEO, Review Management, NPS Metrics

Industry

Hospitals and Health Care

Description

Position Summary: The Marketing Specialist will support external marketing efforts to drive new patient referrals. This role involves creating and executing marketing strategies, enhancing provider and patient communication, and sharing compelling patient experience stories. Additionally, the Marketing Specialist will assist with team building and project management for Pure. Join us on an exciting journey with a growing company. Key Responsibilities Champion and embody Pure's core values while ensuring seamless collaboration with fellow marketing team members and internal partners. Own Pure’s social media content calendar for LinkedIn and Meta and ensure posts are relevant, educational, and further the company mission by collaborating with relevant departments to create and post content 2-3x per week. Equip the sales teams and locations with the necessary marketing tools and resources to achieve referral goals and strengthen provider relationships. Oversee Pure Healthcare's online presence across all brands, including website maintenance, directory listings, and other patient and provider-facing channels Execute a patient experience strategy by leveraging reviews and stories through video content; create and manage the weekly Google review report and contribute to gathering NPS metrics. Design and execute patient-focused direct and social media strategies to enhance visibility and drive new patient referrals. Conduct comprehensive analyses of performance metrics to support informed decision-making and share valuable insights with relevant stakeholders. Assist the marketing team in planning and executing local events in our clinic markets, as well as coordinating internal employee engagement initiatives. Required Knowledge and Skills A passion for marketing! Excellent verbal and written communication skills Strong ability to write and implement strategy, utilizing data and feedback well to pivot when needed Excellent organizational and time management skills with a proven ability to meet deadlines Excellent people skills and the ability to build relationships quickly Graphic design, video, SEO, and/or social media skills a plus Education/Licensure/Technical Requirements Bachelor’s degree in marketing or business-related field preferred. 2-3 years experience in general marketing role Ability to meet U.S. employment and eligibility requirements Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. Must be able to lift 15 pounds at times. Ability to meet U.S. employment and eligibility requirements

Responsibilities

The Marketing Specialist will support external marketing efforts to drive new patient referrals by creating and executing marketing strategies, managing social media content calendars for LinkedIn and Meta, and equipping sales teams with necessary marketing tools. This role also involves overseeing the online presence, executing patient experience strategies leveraging reviews, and assisting with local events and internal engagement initiatives.