Marketing Specialist, ANZ & ASEAN at Avery Dennison

Kajang Municipal Council, Selangor, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

21 Jan, 26

Salary

0.0

Posted On

23 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, B2B, B2C, Brand Strategy, Campaign Management, Communications, Public Relations, Event Planning, Customer Engagement, Lead Generation, Digital Marketing, Product Management, Relationship Building, Data Analysis, Teamwork, Influencing

Industry

Packaging and Containers Manufacturing

Description

Company Description Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com. Job Description This role’s objectives will be to support the commercial organisation in implementing demand generation marketing programs that are aligned to the Graphics Solutions business strategy and budget metrics. Working closely with the Regional Marketing team, APAC to define and execute the product portfolio and channel strategy for the ANZ & ASEAN markets. Avery Dennison Graphic Solutions is a dynamic, rapidly growing business, and a strong performer would be considered for ongoing employment to meet developing business needs. YOUR RESPONSIBILITIES WILL INCLUDE: ● Execute the brand strategy and value proposition for Avery Dennison Graphic Solutions Division. ● Developing and executing comprehensive marketing campaigns, including coordinating cross-functional teams, managing budgets, setting campaign goals, analyzing performance metrics, and making data-driven adjustments to optimize results. ● Ensuring campaigns align with the right messaging and effectively engage the target audience to drive growth and achieve business objectives. ● Drive the communications & PR strategy including development of press releases, content development & industry thought leadership pieces to increase brand awareness. ● Accountable for developing and executing the marketing calendar working closely with commercial and product management teams. ● Plan, organize, and execute engaging customer events and manage participation in exhibitions to enhance brand visibility and strengthen customer relationships. This includes coordinating event logistics, collaborating with internal teams and external vendors, creating impactful experiences while driving customer engagement and lead generation. ● Develop sample programs and collateral to support sales with a consistent customer experience ● Work closely with product management on new product releases and existing portfolios to maximize sales with powerful messaging and customer-centric sales and marketing assets. ● Increase share of wallet at channel partners by delivering best-in-class channel marketing programs, incentives and promotions. Effectively drive the MDF program in partnership with key account managers. ● Working with the Digital Marketing Manager on the execution of the Online marketing strategy, support in creating content, images, videos for execution ● Drive lead generation to empower the commercial team and build a strong opportunity pipeline. ● Define and execute non-product value-added service and customer loyalty programs to leverage brand differentiation and customer advocacy. ● Own the ANZ & support ASEAN marketing budgets and manage a network of agencies and vendors to maximise spending & partner closely with the leadership team, and product managers Qualifications Bachelor’s degree in marketing, business, science or related disciplines 5+ years of experience in marketing, with a background in both B2B and B2C being highly valued Experience in the Automotive Industry will be highly valued Prior experience working across ASEAN markets for a multinational organisation is essential Proven track record in driving successful brand and communication strategies Self-motivated, results-driven and hands-on approach Excellent written & verbal communication and presentation skills, a working knowledge of Mandarin will be valued Strong teamwork, influencing and relationship-building skills, across multiple levels of the organisation Additional Information MORE FEATURES OF WORKING AT AVERY DENNISON Join our growing business Asia Paciifc business, and benefit from our global leadership and scale to deliver exciting solutions in retail, logistics and food. Work cross-functionally to develop your skills and grow your career in this sustainable and innovative business. Training and Development Opportunities Competitive Salary and Annual Bonus Joining a Global Industry Leader there is a wide range of transfer and promotion opportunities both locally and abroad AVERY DENNISON IS AN EQUAL EMPLOYMENT OPPORTUNITY PROVIDER All your information will be kept confidential according to EEO guidelines. At Avery Dennison, people are at the heart of what we do. We promote and encourage a diverse and inclusive workplace where everyone can be their best.

Responsibilities

The Marketing Specialist will support the commercial organization in implementing demand generation marketing programs aligned with the business strategy. Responsibilities include executing marketing campaigns, managing budgets, driving communications, and enhancing customer engagement through events and collateral.