Marketing Specialist at Appier

Taipei, , Taiwan -

Full Time

Start Date

Immediate

Expiry Date

27 Jan, 26

Salary

0.0

Posted On

29 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Demand Generation, ABM Campaigns, Event Coordination, Digital Marketing, Content Localization, Project Management, Collaboration, Customer Marketing, Lead Performance Monitoring, Social Media Management, Customer Advocacy, Detail-Oriented, Proactive Approach, Cross-Functional Teamwork, Communication Skills

Industry

IT Services and IT Consulting

Description

About Appier Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis, distributed systems, and marketing. About the Growth & Marketing Team The Growth & Marketing Team at Appier operates as a central driver of brand growth and customer engagement. We work closely with cross-functional teams—including Sales, Product, and Customer Success—to expand market reach, strengthen customer relationships, and generate measurable business outcomes across multiple regions. About this role We are seeking a Marketing Specialist with 1–3 years of experience to support and manage marketing activities in Korea and Southeast Asia. Based in Taipei, this role requires fluency in Korean and a strong interest in B2B marketing. The ideal candidate will be hands-on in executing demand generation, ABM campaigns, events, customer marketing initiatives, and localized content, working cross-functionally to drive measurable business outcomes. Responsibilities Integrated Campaign Execution: Support and manage regional marketing initiatives including demand generation, ABM, and customer marketing programs tailored for Korea and SEA. Event & Field Marketing: Coordinate, execute, and track local events, seminars, webinars, and customer programs to engage prospects and deepen customer relationships. Digital Marketing & Content: Manage and localize marketing assets such as case studies and social media to ensure relevance for Korean audiences. ABM & Demand Gen Support: Partner with Sales to execute targeted ABM campaigns, monitor lead performance, and optimize for pipeline impact. Customer Marketing: Assist in building customer stories, testimonials, and advocacy programs to showcase success and strengthen retention. Qualifications Experience: 1–3 years of hands-on marketing experience, preferably in B2B SaaS, digital marketing, or technology sectors. Language Skills: Strong business-level written and verbal communication in English, fluent in Korean is a big plus! Marketing Skills: Practical experience in campaign execution across email, events, social media, or digital channels. Versatility: Ability to manage multiple projects across demand generation, ABM, events, content, and customer marketing. Organized & Detail-Oriented: Strong project management and coordination skills with a proactive approach. Collaborative Mindset: Comfortable working cross-functionally in a fast-paced, international environment. #L1-RL1

Responsibilities

The Marketing Specialist will support and manage regional marketing initiatives, including demand generation and ABM campaigns tailored for Korea and Southeast Asia. They will also coordinate local events and manage marketing assets to engage prospects and deepen customer relationships.