MARKETING SPECIALIST

Reporting to the Communications, Marketing and Public Relations Manager, the Marketing Specialist will play a key role in supporting and executing integrated marketing initiatives that promote awareness of legal expense insurance. This role is ideal for a marketing professional who is eager to take ownership of product knowledge, support strategic initiatives, and contribute to both the execution and evolution of integrated marketing efforts.

• Develop a deep understanding of our product offerings and ensure messaging is accurate, impactful, and aligned across all channels.
• Assist in the development and execution of marketing plans and campaigns, spanning print, digital, events, and public relations.
• Lead or support the development of high-quality proposals, presentations, and business development materials.
• Design and produce marketing collateral, sales tools, and educational materials that reflect brand standards and resonate with target audiences.
• Manage SEO strategies and support broader digital engagement efforts including email and social campaigns.
• Track, analyze, and report on marketing campaign performance and KPIs using tools such as Google Analytics, CRM dashboards, and internal reporting systems.
• Coordinate with vendors, internal teams, and external partners to ensure timely execution of campaigns and events.
• Support the planning and promotion of webinars and training programs.
• Serve as a proactive contributor to the Marketing team, taking initiative on assigned projects and offering solutions.