Marketing Specialist B2B at Jostens

Santiago, Santiago, Dominican Republic -

Full Time

Start Date

Immediate

Expiry Date

20 Aug, 26

Salary

0.0

Posted On

22 May, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Email Marketing, Salesforce Marketing Cloud, Lead Generation, Market Research, Digital Marketing, Content Writing, Data Analysis, SEO/SEM, Social Media Marketing, Collateral Development, Project Management, E-commerce Marketing

Industry

Manufacturing

Description

JOB TITLE: Marketing Specialist B2B LOCATION: Santiago Working Model: Hybrid after 3 months. GENERAL DESCRIPTION OR PURPOSE OF THE JOB: This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth. Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects. RESPONSIBILITIES / ESSENTIAL FUNCTIONS: Email Development and Tracking * Identify and execute marketing email campaigns for prospects and customers, focused on driving growth for the assigned business, product line or product. * Implement marketing campaigns that will optimize Salesforce pipeline development. * Leverage Salesforce Marketing Cloud capabilities to create targeted campaigns analyzing customer data and driving lead generation. * Develop rep generated email templates and monitor engagement with the templates. * Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Marketing Execution * Manage execution and coordination of marketing plans to support customer marketing initiatives, supporting increased awareness while driving net account growth and retention. * Develop, implement, and track business-specific marketing initiatives for customers such as email, print, social and JCOM/e-commerce. * Assist in presentation development outlining customer marketing initiatives for email, print, etc. Cross Functional Support * Work with large cross-functional teams across the organization to ensure alignment and integration. Incumbent works closely with Jostens internal creative team, digital team, marketing services, legal, sales team, customer service and other key business partners. JOB REQUIREMENTS/SPECIFICATIONS: Note that (i) computer literacy and working-level skill with the basic MS Office suite (Word, Excel, Outlook, Explorer), (ii) good verbal and written communication skills, (iii) good interpersonal skills, and (iv) the ability to work well both individually and in a team environment are default requirements for all Jostens exempt and salaried nonexempt employees. Required: * BA/BS degree or equivalent combination of education and experience * 1-2 years of professional marketing experience * Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods * Experience in collateral development, marketing communications and overseeing digital channels (including web/e-commerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS) * Strong communication and interpersonal skills with the ability to work effectively with all levels of the organization * Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment * Proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment. Preferred: * Social marketing experience * Skilled in writing and editing content with attention to detail * Understanding of data/analytics * Strong analytical skills * Strong written and verbal communication skills * Strong in editing content * Excellent attention to detail * Excellent time management skills * Excellent organization skills with the ability to manage multiple priorities/tasks effectively Other Benefits: * Weekly Payment * 2 way free transportation * Law Benefits * Complementary Medical Insurance * Pharmacy and Optic Center benefits * Internal Cooperative * Referral Program * Growth Opportunities About Jostens: Celebrating 125+ years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas. Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. https://www.jostens.com/about/california-employee-privacy-policy

Responsibilities

This role focuses on executing B2B marketing campaigns and email development to drive growth and lead generation via Salesforce. It involves coordinating with cross-functional teams to implement tactical plans across digital and print channels.