Marketing Specialist at Bluegrass Supply Chain

Bowling Green, Kentucky, United States -

Full Time

Start Date

Immediate

Expiry Date

07 Sep, 26

Salary

60000.0

Posted On

09 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Email Marketing, CRM Management, Content Creation, Lead Research, Salesforce Marketing Cloud, Google Analytics, Paid Search, SEO/SEM, Social Media Management, Agency Management, Event Coordination, B2B Marketing, Market Segmentation, Brand Consistency, Written Communication

Industry

Logistics;Transportation;Supply Chain and Storage

Description

Description Location: Bowling Green, KY Employment Type: Full-time Department: Marketing/Business Development Compensation: $50,000 - $60,000 per year About Us Bluegrass Supply Chain offers a full suite of value-added warehousing services solutions to enhance operational efficiency. By offering expanded capabilities and capacity, reducing time touch and travel, and improving on-time performance, your business can count on us to manage all your supply chain needs. By partnering with Bluegrass, companies can focus on their core business operations—empowering them to become more efficient, competent, and competitive in their markets. Let us handle your supply chain, so you can drive your business forward. Learn more at www.bsc3pl.com About the Role This role reports directly to the VP of Marketing and Sales and works closely with the sales team and external agencies to execute marketing programs. Much of this role is focused on digital marketing execution (email campaigns, automation, paid search, and website management) and lead research and CRM management (ZoomInfo prospecting, Salesforce data, and sales team support), with the remaining time split between content creation and agency and event coordination and attendance. Requirements Key Responsibilities Build and manage email campaigns and automated workflows in Salesforce Marketing Cloud, including segmentation and performance reporting Maintain and update website content; monitor traffic and performance in Google Analytics Support execution and reporting of paid search and digital ad campaigns Research and build prospect lists using ZoomInfo; maintain lead data in Salesforce Develop sales tools and materials in collaboration with the sales team; keep Salesforce records accurate Create and manage content across social media, email, blog, and sales collateral Serve as day-to-day contact for web and social media agencies Maintain brand consistency across all internal and external touchpoints, including templates, presentations, and marketing materials Coordinate and attend trade shows, industry events, and customer appreciation activities as needed Bachelor’s degree in Marketing, Business, Communications, or related fields 1-3 years of marketing experience; B2B experience is a plus Experience with email marketing platforms and marketing automation tools Familiarity with CRM systems, preferably Salesforce Experience with Google Analytics or similar website analytics tools Strong written and verbal communication skills Organized, self-directed, and comfortable managing multiple projects at once Preferred Qualifications Salesforce Marketing Cloud experience (automations, segmentation, journey builder) ZoomInfo or similar prospecting tool experience Knowledge of SEO/SEM and paid search campaign management Background in logistics, supply chain, manufacturing, or industrial services Agency management or trade show coordination experience What We Offer $50,000 - $60,000 per year, commensurate with experience Health, dental, and vision insurance 401(k) with company matching Paid time off and holidays Professional development opportunities Growth-oriented environment with direct exposure to strategy and leadership How to Apply Please use the Apply feature below or go to our website: bsc3pl.com/join-our-team Questions? Call 270-282-0011 or email info@bsc3pl.com. Bluegrass Supply Chain Services is an Equal Opportunity Employer committed to workplace diversity. BSC1

Responsibilities

Execute digital marketing programs focusing on email campaigns, automation, and website management. Support the sales team through lead research, CRM maintenance, and the creation of sales collateral.