ABOUT US

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university’s vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

JOB SUMMARY

Performs strategic marketing analysis to determine enrollment growth strategies at the university and college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

EDUCATIONAL REQUIREMENTS

Bachelor’s degree from an accredited institution of higher education in Marketing, Business, or related field

REQUIRED EXPERIENCE

Four (4) years of experience in building complex marketing programs and campaigns within multiple channels

PREFERRED EDUCATIONAL QUALIFICATIONS

An advanced degree from an accredited institution of higher education in a related field

PREFERRED EXPERIENCE

Previous Marketing experience in higher education
BrightEdge SEO platform experience
Experience in advanced Google Analytics, and Microsoft Office suite
Previous experience in project management, social media, event planning, print, and direct mail
Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information

ABILITIES

Able to handle multiple tasks or projects at one time meeting assigned deadlines
Able to conduct and utilize various market research techniques and data analysis
Able to coordinate and run meetings with departmental leadership to review communications, updates, and goals of departments
Able to share knowledge and experiences with marketing peers and assist with cross promotion programs
Able to facilitate complex marketing campaigns and project management
Able to develop and maintain strong partnerships to understand key business strategies, objectives, and project expectations to support marketing efforts and goals Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention
Able to research, write and edit original content for print, online, multi-media and social media

KNOWLEDGE

Knowledge of strategic and operational planning for campaigns and marketing projects
Knowledge of traditional and emerging marketing channels
Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc

SKILLS

Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Strong coaching and negotiation skills
Skilled in the development and execution of marketing plans and strategies
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette

KEY RESPONSIBILITIES:

1. Works with department leadership to develop, implement and execute strategic marketing plans for assigned areas to achieve business goals
2. Organizes and oversees multi-channel marketing campaigns to increase engagement and support departmental project goals
3. Analyzes overall marketing plan and performance, reports out on the progress of marketing campaigns to assigned department(s), and edits marketing strategy as needed
4. Develops content ideas and works with creative team to produce copy and graphics for digital and print materials for various target audiences that support departmental goals
5. Works with digital marketing team to utilize email, web, and social media tools to drive users to the assigned department, enhance the brand and promote assigned department(s) programs and initiatives
6. Plans and manages project communications, monitoring project status, proactively managing changes, communicating regularly between assigned department(s) and marketing team
7. Oversees assigned marketing budget
8. Ensures projects meet brand standards by following KSU Brand Approval guidelines
9. Works with print vendors to produce quality printed graphics and oversees the timely installation and removal of signage to further campaign goals
10. Directs implementation of best practices through paid media channels