The California Lottery is looking for a dynamic Digital Marketing Specialist - Web and Mobile who is digitally savvy with a passion for continuous improvement.
About Us:
The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while simultaneously supporting local communities. Ninety-five cents of every dollar spent by players goes back to local communities in the form of contributions to public schools and colleges, prizes and retailer compensation.
In fiscal year 2023-24, the California Lottery provided over $2 billion in supplemental funding for California public schools, bringing the total contributions to more than $46 billion since we began in 1985. Lottery products are sold at more than 23,000 retail locations throughout the state. Product offerings include an average of 52 fun and entertaining Scratchers games and several draw games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.
About The Role:
Under the direction of the Chief of Engagement & Retention Marketing and the direct supervision of the Head of Digital Channels, the Digital Marketing Specialist – Web & Mobile is responsible for developing, executing, and analyzing features and content of Lottery’s digital platforms, including websites, microsites, and mobile apps. The position is critical to ensuring that the Lottery provides an exceptional user experience at all digital touch points to motivate consumers to play Lottery games, build understanding of the Lottery’s mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.
This position requires a current Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.
When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?

BENEFITS SUMMARY

Contact Information
The Human Resources Contact is available to answer questions regarding the position or application process.
Department Website: http://www.calottery.com

Please refer the Job description for details