Join the Covered California team!
In this role you will lead the data, analytics and marketing intelligence capabilities for Covered California’s paid media campaigns across marketing ecosystem. You will analyze data, test strategies and tacktics, measure results, and make recommendations to improve marketing performance. If this role sounds like what you have been searching for, review the tasks below, and apply today!

As a Marketing Specialist, you will:

• Lead all paid media performance efforts from setting KPIs to final campaign performance reports.
• Leverage MarTech solutions to inform and enhance marketing efforts.
• Collaborate with stakeholders to inform data strategy initiatives, coordinate efforts, and cross-share learnings.
• Develop engaging presentations and data visualizations to communicate the impact of marketing efforts.

At Covered California, we recognize our employees are our most valuable asset. We have a variety of career fields that help make a difference in the lives of Californians, and we’re looking for talented and enthusiastic individuals to join our team! Learn more about why you should join the Marketing Division.
This position’s office headquarters location is designated in Sacramento, CA. Travel expenses associated with commuting to the employee’s office headquarters location are not reimbursable, other than authorized transit subsidies.
NOTE: To be considered for this job opportunity, applicants must be reachable on an employment list, have transfer eligibility, or have reinstatement eligibility. If you are new to California State service and you do not have list eligibility, you must take the exam for this classification. To gain employment list eligibility, please click here to access the exam bulletin.
NOTE: Possession of minimum qualifications will be verified prior to interview and/or appointment. If it is determined an applicant does not meet the minimum qualifications, the applicant’s name may be removed from the eligibility list.
You will find additional information about the job in the Duty Statement.
Working Conditions
This position may be eligible for telework. The amount of telework is at the discretion of the Department and based on Covered California’s current telework policy. While Covered California supports telework, in-person attendance may be required based on operational needs. Employees are expected to be able to report to their worksite with minimal notification if an urgent need arises, as determined by the Department.
Minimum Requirements
You will find the Minimum Requirements in the Class Specification.

STATEMENT OF QUALIFICATIONS (SOQ) INSTRUCTIONS: A SOQ IS REQUIRED TO APPLY. THE SOQ WILL BE USED AS A PRE-INTERVIEW SCREENING TOOL. APPLICANTS WHO DO NOT FOLLOW THE SOQ INSTRUCTIONS AND/OR DO NOT ANSWER THE PROMPT AS STATED BELOW MAY NOT BE CONSIDERED.

Artificial Intelligence (AI) tools can be useful in the development of written responses; however, it is important to use these tools responsibly and ethically. Where assistive tools may be used, responses within the SOQ should be your own original work. Applicants must write in their own words and avoid plagiarism. Failure to comply may be cause for disqualification.

The statement of qualifications (SOQ) serves as documentation of your ability to present information clearly and concisely in writing. The Statement of Qualifications (SOQ) responses must specifically address the desirable qualifications and follow these guidelines:

• The SOQ responses should be numbered in the same order as SOQ questions.
• The SOQ should be in 12-point Arial font, single-spaced, and limited to no more than two (2) pages total.

1. Detail your experience with various marketing channels and how do you approach analyzing and optimizing these channels based on data?
2. Explain a situation where you identified a trend or pattern from marketing data that led to a strategic shift. How did you communicate this to stakeholders, and what was the outcome?
   Application Instructions
   Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.
   Final Filing Date: 9/5/2025

• “To” and “from” dates (month/day/year)
• Hours worked per week
• Private sector job titles
• Supervisor name and phone number
• Job duties performed
• State employees must list the specific departments for which they worked and indicate the specific civil service classification titles held (not working titles)