ABOUT US

Canterbury Technical Institute (CTI) established in 2008 is a leading educational institution in Queensland committed to providing high-quality training and education in areas such as Hospitality, IT, Business & Management, and Community Services. We are dedicated to nurturing the next generation of professionals and fostering excellence in the field.
We are on a strategic growth trajectory and seek a highly motivated individual with a passion for marketing to play a pivotal role in our expansion.

ABOUT THE ROLE:

As a Marketing Specialist, you will be instrumental in identifying and capitalizing on market opportunities. Your responsibilities will extend to advising on the development, implementation, and execution of comprehensive plans focused on the international student recruitment journey and will support the International Operations, Marketing and Recruitment, and Global Engagement partners to realize and action their marketing and communications objectives. You will spearhead initiatives for pricing strategies and promotional activities, ensuring the continued success of the CTI Gold Coast campus.
The role will be responsible for the high-level and expert delivery of our curses, development, scheduling, and promotion of content for the Company website, newsletter, social media platforms, eDM, completion reports, internal marketing, and online blogs.

YOUR MAIN RESPONSIBILITIES WILL INCLUDE:

• Research for potential demand and Implementation of the overall marketing plan
• Develop, schedule, and promote content for media platforms, in line with the content schedule and marketing plan.
• Developing communication material including industry body campaigns, advertising material, and company collateral
• Creating and editing visual content (using programs like Adobe Suit and Canva.com)
• Ongoing development and implementation of the Company brand guidelines
• Measuring and reporting the performance of marketing campaigns for Brisbane and Gold Coast Campus.
• Exposure to advertising campaigns across Google AdWords and social media platforms
• Assist with shaping network and supplier relationships across multiple countries.
• Editing and proofreading as required