Company Description
To create revolutionary, story-driven RPGs which go straight to the hearts of gamers — this is our mission. Want to dive deeper into our company’s culture? Explore our social media and check out our YouTube channel where we share behind-the-scenes insights and stories direct from our team members!
Job Description
We are seeking a highly skilled Marketing Specialist to join our Global Brand Marketing team. In this role, you will support the execution of marketing campaigns and initiatives to strengthen CD PROJEKT RED’s presence in China. You will collaborate with regional partners and internal teams to adapt global strategies to the Chinese market, with opportunities to grow into a senior role as you demonstrate leadership and expertise.

QUALIFICATIONS

• 3-4 years of experience in marketing roles (agency or in-house), with exposure to the Chinese market.
• Fluency in Mandarin and English (written and spoken).
• Proficiency in Google Suite/MS Office; familiarity with local analytics tools is a plus.
• Basic understanding of China’s digital ecosystem, social media platforms, and cultural trends.
• Basic knowledge of China’s advertising regulations and media landscape.
• Strong organizational skills with the ability to manage multiple tasks and deadlines.
• Eagerness to learn, adapt, and grow within a fast-paced global organization.
• Collaborative mindset with excellent communication skills.
• Problem-solving aptitude and a proactive approach to challenges.

• Supports planning and execution of marketing activations and partnerships in China, ensuring cultural relevance and alignment with brand values.
• Assists in adapting global marketing strategies to local market needs, including adjustments for consumer behavior, digital platforms (e.g. WeChat, Weibo, Bilibili, Douyin, Heybox, Rednote), and regulatory considerations.
• Works as the main point of contact for various CD PROJEKT RED departments, such as brand, creative, legal, PR, community, and production team in all CN marketing-related projects.
• Responsible for account management of key business partners, for example, distributors, marketing & media agencies, media outlets or local content creators.
• Monitors regional trends, competitor activities, and performance metrics to identify opportunities for optimization.
• Provides actionable insights and reporting to senior team members to refine strategies and tactics.
• Assists in coordinating approvals, budgets, and timelines for regional projects.