Marketing Specialist - Conferences at Gartner

Tokyo, , Japan -

Full Time

Start Date

Immediate

Expiry Date

26 Jun, 26

Salary

0.0

Posted On

28 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Digital Strategies, Campaign Execution, CPA Optimization, ROI Optimization, Analytical Tools, Customer Insights, Content Development, Asset Creation, Stakeholder Management, Time Management, Organization Skills, Copy Writing, Communication Skills, B2B Marketing, Demand Generation

Industry

Information Services

Description

About the Marketing Specialist role: We are seeking an innovative, commercially driven Marketing Specialist to assist in delivering paid conference registrations for assigned volume and revenue goals. This individual will be responsible for executing and monitoring complex marketing and digital strategies and campaigns to targeted client and prospect segments, resulting in paid self-service registrations or qualified sales leads that result in paid registrations. He/she will have a deep understanding of the business roles and will utilize this knowledge to develop and optimize engaging, value-based messaging and marketing approaches. This individual will work closely with conference marketing team, conference program management, digital and other stakeholders. Job Description: The Marketing Specialist is responsible for the execution of multi-channel marketing strategies to achieve or exceed commercial & strategic goals for high growth event(s) within a culture focused on results, accountability, relevance, innovation and speed to market. Primary Responsibilities: Assist the Marketing Director or Senior Marketing Manager in implementing end-to-end marketing campaigns to drive audience acquisition revenue and retention across Japan conference portfolio Deliver marketing campaigns – on time, to budget Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals and the best possible ROI on campaign spend Utilize customer insights to develop targeted content and messaging Create necessary assets such as banners and emails for the execution of marketing campaigns Effectively manage internal & external stakeholders/partners to deliver campaigns Continually assess commercial performance, and strive to drive higher results wherever possible Job Requirements: BA/BS degree required 2+ years’ experience in Marketing in Japan, with direct experience in a business to business environment; experience in the IT industry is highly desirable Experience and skills within integrated, multi-channel marketing Experience and skills of SEO, SEM and demand generation campaigns Experience and skills in marketing automation and database driven marketing Understanding of deriving, analyzing and utilizing customer insight Strong time management and organization skills including the ability to manage multiple projects and meet tight deadlines Strong copy writing skills Excellent communication skills and the capacity to interact with all levels Team player who brings energy, professionalism and innovative thinking to the portfolio Some travel may be required #LI-MA2 #Hybrid Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work. What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com. Job Requisition ID:107543 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. At Gartner, we guide the leaders who shape the world. About 14,000 client enterprises worldwide rely on Gartner for actionable, objective business and technology insights. Our teams of thinkers and doers know that staying curious is the best way to shape the future, for ourselves and our clients. Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Responsibilities

The specialist will be responsible for executing multi-channel marketing strategies to meet or exceed commercial and strategic goals for high-growth events within the Japan conference portfolio. This includes delivering campaigns on time and budget, optimizing campaign CPA and ROI, and utilizing analytical tools to inform channel mix.