Marketing Specialist (Content) at Informa Intelligence

Philadelphia, Pennsylvania, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

73772.0

Posted On

22 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content marketing, Digital marketing, Copywriting, SEO, CRM, Data analysis, Project management, Stakeholder management, Marketing strategy, Content creation, Campaign management, Market research, Communication skills, Graphic design tools, Web design best practices, Google Analytics

Industry

Information Services

Description

Company Description Taylor & Francis is an Informa business. Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798. Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you. Job Description Team Description The Content Team plays a pivotal role in creating, managing, and optimizing high-quality digital content that drives engagement, enhances user experiences, and supports business objectives. As a dynamic and collaborative group, we specialize in crafting compelling narratives, ensuring content consistency across platforms, and aligning with brand guidelines to deliver impactful messaging that meets audience needs and business goals. From website copy and multimedia assets to campaign materials and SEO-driven content, we are dedicated to delivering innovative and user-centric solutions that elevate the digital presence of our organization. We thrive on creativity, attention to detail, and a passion for storytelling, making us an integral part of the Digital Delivery team’s mission to deliver exceptional digital experiences. The Marketing Specialist (Content) will be responsible for executing the planning, ideation, production, and ongoing management of digital marketing content regionally. Working with relevant colleagues across regional and global marketing teams and other cross-functional verticals, the role holder ensures content marketing strategy and approach ladders up to agreed-upon campaign objectives. Working with internal stakeholders, the Marketing Specialist manages and maintains campaign assets, leveraging campaign insights to suggest and implement creative optimizations to maximize asset impact and uptake. What you'll be doing: Lead/manage the creation and development of relevant, high-quality marketing materials/assets, including white papers, presentations, surveys, infographics, social media assets, long-form videos, brochures, and other high-impact custom marketing and sales assets/collateral. Work with the CRM and planning teams on an email content calendar and deliver the content and messaging for these emails. Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations. Coordinate with internal team leads on the development of marketing assets to ensure messaging, approach, and creative vision clearly align to the needs of the customer and/or the campaign’s overarching strategic vision. Create content communications that consistently and effectively articulate T&F’s key value proposition/core benefits and incorporating the needs of the customer. Serve as a content specialist, recommending and producing assets that are consistent with T&F’s branding guidelines and the needs/preferences of the customer. Liaise with key customers to produce effective marketing content (e.g. researcher interviews, librarian insights). Consistently monitor, measure, and analyze content performance, translating reported data into meaningful insights to help inform content marketing strategies, locate potential areas for content/asset optimization/improvement, maximize content/asset impact, etc. Maintain a line-of-sight to the latest industry trends and customer challenges to recommend and develop assets that are in line with industry standards and/or customer needs/preferences. Play leading role in developing KPIs for measuring ongoing success/effectiveness of marketing content. Work closely with external agencies and/or graphic designers to manage the development/creation of new/unique custom assets (where relevant). Champion a more innovative approach to content marketing and maximize opportunities for success by encouraging/piloting the ongoing testing of new, unique, and engaging content formats, platforms, and/or distribution channels. Ensure compliance of the specific guidelines set by the owners of the channels/platforms the content will be hosted on. Qualifications What we're looking for: Experience in a marketing environment, understanding of the role of marketing and the implementation of evidence-based marketing content to support channel campaigns. Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud-based databases/platforms, CMS, email creation platforms and/or other bespoke IT systems. Demonstrable customer and commercial awareness – including the competitive environment, potential partner organizations and market trends. Strong written and verbal communication skills, with ability to write and develop engaging copy and messaging for inclusion in recommended content. Prior creative and design experience and familiarity with leveraging internal creative tools to build assets (i.e. Canva, etc.). Ability to work with internal cross-functional sales and marketing team leads to plan and develop successful content marketing strategies, timelines, and materials to support the customer and overarching campaign objectives. Ability to work with relevant industry experts, KOLs, influencers, and current or prospective customers to champion thought-leadership, conduct ongoing research, and garner the qualitive and quantitative insights necessary to help fuel the development of impactful content assets. Familiarity with measuring the success of content marketing campaigns and assets using internal reporting and sales enablement tools (i.e. Google Analytics, Showpad, etc.). Ability to translate content marketing performance data into meaningful insights to help inform future campaign strategies and recommend areas for optimization and improvement. Experience with web-design best practices, tools, and platforms (i.e. Wordpress, etc.), as well as familiarity with using data analytics to suggest areas for improvement on site to help maximize the online user experience. Ability to prioritize multiple tasks to meet the needs of multiple stakeholders. Ability to readily adapt to and manage changes in process and implementation. Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices Supports the implementation of change through positive behavior and attitude; Contributes ideas of how to best manage and implement changes based on customer needs. Focused on self-development Additional Information What we're offering in return: Annual salary ranging from $68,959 - $73,772 + up to 5% annual bonus Salary commensurate with experience An excellent work/life balance with a fantastic, flexible working culture 10 days paid sick time 15 days paid annual leave per year plus an extra day off for your birthday 3 additional discretionary days for the holiday season at the end of the year Up to 8 weeks of paid parental leave Medical, vision, and dental benefits 4 paid volunteer days per year 401(k) + employer match Seasonal social and charitable events Continuous training and development What you should know: Closing date for applications: 05 May 2026 You must have the right to work and live in United States In-Person Time: The successful candidate will be able to utilize our balanced working model. We ask that candidates live within a commutable distance of our office in Philadelphia to ensure that as a balanced worker they can make it onsite 3 days per week. Work/life balance: At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. Training And Professional Development: We’re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We’ll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be. Interview process: Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we’d then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant. We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [email protected] Being ‘you’ at Taylor and Francis: Here at Taylor & Francis, we know that many times the 'perfect candidate' doesn't exist, and that people can feel discouraged about applying for a job if they don't fit all the requirements. We encourage you to apply if you're excited about working for us and have some of the skills or experience we're looking for. We believe in the notion that many skills and experiences are transferrable, and you could be just what we need! Taylor & Francis is proud to be an Equal Opportunity Employer. We strongly believe in the value of diversity of people and thought. We strive to foster a supportive and inclusive environment where our colleagues can learn, develop, and succeed, all while feeling comfortable with being their true self. We embrace all walks of life regardless of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, veteran status, citizenship, or any other protected characteristic under local law. We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site: http://www.taylorandfrancisgroup.com/careers Or better yet check out our LinkedIn ‘Life’ Page, highlighting our accomplishments, employees, and company culture. It’s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

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Responsibilities

The Marketing Specialist will lead the planning, production, and management of digital marketing content to support regional and global campaign objectives. They will collaborate with cross-functional teams to optimize assets, analyze performance data, and ensure brand consistency across all channels.