DRIVE IMPACTFUL MARKETING THAT ENGAGES AND INSPIRES

CPA Ontario is currently in search of a Marketing Specialist, who will be responsible for supporting the execution of integrated marketing campaigns and developing engaging content across multiple channels. This role will play a key part in enhancing brand visibility, driving engagement, and supporting cross-functional initiatives. The Marketing Specialist is a creative communicator, strategic thinker, and highly organized professional who thrives in a fast-paced, collaborative environment.

WHO YOU ARE:

A post-secondary graduate in Marketing, Business, Communications, or a related field with 2–3 years of marketing experience, ideally with exposure to campaign management, personalization, segmentation, and lifecycle marketing.
A strong writer and communicator who can craft engaging, brand-aligned content across multiple formats.
Proficient in CRM and digital marketing tools (e.g., email platforms, social media scheduling tools) and comfortable working with analytics platforms to track KPIs.
Organized and detail-oriented, capable of managing multiple projects simultaneously in a deadline-driven environment.
Collaborative and creative, with the ability to bring fresh ideas and adapt quickly to changing needs.
Curious and data-minded, always looking for ways to improve performance and engagement through insights and experimentation.

WHO WE ARE:

We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our over 103,000 members and over 18,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: cpaontario.ca

Assisting in the development and execution of integrated marketing campaigns, coordinating with internal teams and external vendors to ensure timely and high-quality delivery.
Creating compelling content and copy for a variety of marketing channels, including email, website, and social media, while ensuring alignment with brand guidelines and messaging.
Managing timelines, assets, and project milestones to support successful campaign execution and cross-team collaboration.
Supporting event planning and coordination for virtual and in-person marketing initiatives, ensuring seamless execution and a strong attendee experience.
Tracking, analyzing, and reporting on campaign performance, providing actionable insights to inform future marketing efforts and improve ROI.
Conducting market research to identify trends, audience insights, and competitive positioning to inform marketing strategies.