Marketing Specialist (Creative & Social Media)

at  SOUM

EXPERIENCE

Proven experience in managing the social media presence of similar retail startups or brands for 2+ years.
Strong portfolio showcasing your ability to create engaging and visually appealing content.

SKILLS

Proficiency in social media management tools and platforms (e.g., Hootsuite, Buffer, Sprout Social).
Excellent written and verbal communication skills.
Creative thinking with a passion for content creation and social media trends.
Ability to work independently and collaboratively in a fast-paced environment.
Strong project management skills, with the ability to manage multiple projects and meet deadlines.
Ability to create social media calendarStrong understanding of social media analytics and ability to interpret data to inform strategy and decision-making.

EDUCATIONAL BACKGROUND

Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required.

1. Social Media Management:Oversee Soum’s presence on all social media platforms, ensuring consistent and compelling brand messaging.Monitor, analyze, and report on social media performance, adjusting strategies to optimize engagement and growth.
2. Content Creation and Management: Develop, create, and manage content across all social media platforms, including graphics, videos, and written posts. Ensure all content aligns with the brand’s voice, values, and marketing goals.
3. Marketing Content Strategy: Devise and implement a comprehensive marketing content strategy that resonates with our target audience. Collaborate with cross-functional teams to align social media content with overall marketing and business objectives.
4. Community Growth and Engagement: Drive follower growth and increase engagement across all social media channels. Foster and manage relationships with online communities, responding to comments, messages, and reviews promptly and professionally.
5. Collaboration with Production Agencies: Partner with production agencies and external vendors to develop high-quality content that supports our social media strategy. Manage the timeline, budget, and deliverables for content production projects.
6. Creative Ideation: Generate creative and trendy content ideas that resonate with our audience and keep Soum at the forefront of social media trends. Stay updated with the latest social media trends and tools, incorporating them into our content strategy.