SUMMARY

Job Reference: 256223BR
Nottingham Support Office
Permanent
37.5 Hours

ABOUT THE ROLE

Welcome to the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What’s PossibleTM, working with exciting fashion brands and educating customers on the importance of looking after their eye health. This is your chance to join one of the best teams around.
The CRM & Loyalty Specialist will execute Boots Opticians’ customer retention marketing campaigns across all CRM channels (email, SMS, direct mail, mobile app, and more). A critical role in the performance of the business, this is a unique opportunity to shine in a role that is as creative as it is data-led.

KEY RESPONSIBILITIES

• To plan and execute the Boots Opticians trade plan via multi-channel creative campaigns
• To understand and optimise the customer journey, using data-led insights
• Own the customer lifecycle, ensuring longevity and commercial success
• To identify new innovations (technology, channels, creative, behavioural science) to drive incremental improvements in the programme
• Use data and insight to identify new commercial opportunities
• Plan test and learn strategy and deliver reporting to the business
• Work closely with data and analytics and insights team to understand key customer segments and increase their value.
• Work with cross-functional teams to deliver incremental bookings and revenue for the business