Marketing Specialist DENZA at BYD Europe

Madrid, Community of Madrid, Spain -

Full Time

Start Date

Immediate

Expiry Date

02 Jun, 26

Salary

0.0

Posted On

04 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Paid Media Strategies, Demand Generation, Brand Awareness, Google Ads, Meta Business Suite, ROI Maximization, KPI Achievement, Marketing Strategy, Buyer Personas, Content Creation, Social Media, Performance Analysis, Event Coordination, Project Tracking, Analytical Skills, Communication Skills

Industry

Motor Vehicle Manufacturing

Description

About DENZA: DENZA was founded in 2010 jointly by Mercedes-Benz, the "inventor of ICE vehicles" and BYD, the "leader of New Energy Vehicles", both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users. About the role As a Marketing Specialist for DENZA, you will support the development and execution of brand-building initiatives in the local market, focusing on demand generation and market growth. This role requires strong analytical skills, attention to detail, and the ability to collaborate effectively with cross-functional teams to align marketing activities with business goals. This role reports directly to the Marketing Manager for DENZA in Spain. The Key responsibilities will be: Develop and implement comprehensive Paid Media strategies in collaboration with the Marketing Manager to drive demand generation and brand awareness. Execute, manage, and continuously optimize Paid Media campaigns across key platforms (primarily Google Ads and Meta) to maximize ROI and achieve business KPIs. Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in Spain. Identify target audiences and create detailed buyer personas. Collaborate with the marketing team to create content for social media and website update Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement. Assist in organizing and coordinating promotional events and activities. Track and report on project progress and team activities to central function. Required skills, qualifications and experience: Bachelor's degree in Marketing, Business Administration, or a related field. Expert-level proficiency in Google Ads and Meta Business Suite, with a strong understanding of campaign tracking and performance analytics. Minimum 5 year of experience in marketing for a luxury brand. Strong organizational skills and attention to detail. Creative thinking and problem-solving skills. Excellent verbal and written communication skills. Ability to adapt to a fast-paced and dynamic work environment. We offer: Job in a fast-growing company and industry which represents sustainable technology. Performance and experience based competitive remuneration, commuting allowance. Team building events and employee learning opportunities. Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏

Responsibilities

The specialist will support brand-building initiatives in the local market, focusing on demand generation and market growth by developing and executing comprehensive Paid Media strategies across platforms like Google Ads and Meta. Key duties include campaign execution, optimization, audience identification, content collaboration, performance monitoring, and assisting with promotional events.