Marketing Specialist

at  Digica

Company Description
At Digica, we are AI and software experts dedicated to delivering cutting-edge, AI-powered technology solutions. Our mission is to design and build practical AI systems that seamlessly integrate into existing infrastructures, driving measurable ROI through efficiency, cost savings, and growth. We work with both global companies and innovative start-ups across diverse industries, including defence, medical, and smart manufacturing. By pushing the boundaries of AI, we empower businesses to transform and thrive in a rapidly evolving world, ensuring a better tomorrow for all.
Job Description
We are looking for a Marketing Specialist who will play a key role in shaping Digica’s marketing strategy and generating high-value inbound leads. The ideal candidate has experience in content marketing, paid campaigns, and social media marketing, with the ability to create authentic and engaging content that effectively supports sales efforts.
We are not looking for a dreamer, but a person who will translate their knowledge, experience and commitment into results.
We particularly value relationship-building skills, marketing funnel optimization, and personalized outbound campaigns in a Human-to-Human approach, tailoring communication to the audience and their needs.
Qualifications

REQUIRED SKILLS AND EXPERIENCE

• Experience in eCommerce and/or AI technology – ideally with industry knowledge and a passion for technology and innovation.
• Growth hacking & performance marketing skills – familiarity with analytics and marketing automation tools (e.g., HubSpot).
• Human-to-Human approach – ability to build relationships and tailor communication to different audiences.
• Strategic & creative mindset – flexible, open to new ideas, and capable of executing them effectively.

• #1 goal is to generate inbound leads and build our awareness in the AI software services market to help Digica grow to the next level
• Content Marketing – Develop high-quality, data-driven blog articles (advanced level, not basics), case studies, and targeted newsletters for ideal customers.
• Resident Content Creator – Produce engaging niche social media and video content in AI & IT.
• Podcasts & Industry Collaboration – Co-host podcasts and initiate authentic discussions with industry leaders.
• Hyper-Personalized Outbound Campaigns – Reach the right people at the right time with tailored messaging.
• Paid Advertising Campaigns – Run LinkedIn and X campaigns, to generate B2B leads.