Marketing Specialist (Digital Acquisition) at Gartner

Gurgaon, haryana, India -

Full Time

Start Date

Immediate

Expiry Date

18 May, 26

Salary

0.0

Posted On

17 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Media, Paid Marketing, Search Engine Marketing, Social Media Marketing, Keyword Research, Ad Copy Development, Budget Allocation, Landing Page Optimization, CPC Management, Bid Management, Web Analytics, Campaign Reporting, Market Research, A/B Testing, Multivariate Testing, SEO

Industry

Market Research

Description

Global Sales & Services Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales and services leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world. About this role: The role is a part of the Global Marketing team in GSSO. Within GSSO, the Global Marketing team designs digital and in-person marketing programs to help prospective customers understand how Gartner’s insights, advice, and tools can help them achieve the mission critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling experiences across the buyer journey. We are looking for a Specialist in Digital Media, the ideal candidate would be someone familiar with all elements of Search engine/Social Media, paid marketing at an operational level and looking to add value through developing strategy and helping the business grow faster by ensuring flawless execution. What you will do: Responsible for the management of all paid search campaign Keyword research Developing ad copy Engine selection & budget allocation Landing page creation & optimization CPC and bid management Overall account strategy Leverage web analytics data to understand conversions and ROI, while improving campaigns Campaign performance reporting Work with key stakeholders (Corporate Marketing, Conference Marketing and Communications) in planning and setup of all paid campaigns. Create and deliver campaign plans/presentations and share with stakeholders to measure the campaign performance and conduct market research to find answers about consumer requirements, habits and trends Understand different business offerings, audience & optimize the campaign accordingly to achieve business goals and review new technologies and keep the company at the forefront of developments in digital marketing. Monitor advertising budget and increase ROI, conversion performance through recommendations of new strategies & ideas. Plan and execute initiatives to reach the target audience through appropriate channels (LinkedIn, Meta, Twitter, Google Search, Google Display, Bing) Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs & also fulfill company’s goals for traffic growth, user engagement, and lead generation via search/social media marketing. Liaise with Marketing Analytics team to track, analyze, and report digital content performance as well as user behaviors to inform ongoing content and channel prioritization and assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Develop dedicated web landing pages for all paid campaigns. Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc. Maintain up-to-date knowledge of best practices, strategies and latest developments in paid search and contribute to the knowledge base of other marketing team members as well as sharing results with key stakeholders and executives. Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion Stay current with new advances in online marketing, competitive landscape, and keyword research and evaluating the latest paid media tools. Optimizing copy and landing pages for search engine optimization and perform ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing content recommendations for organic SEO success What you’ll need: Bachelor’s degree is required, Masters or advanced degree a plus 3 years of digital marketing experience, with a significant part of that being hands-on experience with campaigns on search, display, social-media and email. A strong grasp of the nuances of each channel. Hands-on knowledge and proven track record of delivering qualified traffic from both an acquisition and conversion standpoint. "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred. Must have experience with Cost per Click advertising networks which include, Google Ads, Microsoft Advertising, bidding strategies, conversion set up and tracking. Should be master of search ads and more advanced techniques like search-based retargeting, ad extensions, etc. Working knowledge on Data Management Platforms will be a plus with an understanding of HTML Thorough understanding of marketing elements (Digital Marketing such as SEO/Social media/Google search, Display, YouTube, Bing, LinkedIn, Facebook etc.) and market research methods Excellent analytical, communication and presentation skills and ability to work well in a fast-paced, collaborative environment Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics. Experience operating A/B testing on Ad copy & landing pages. Ability to analyze data through web analytics and possess strong knowledge of Google Analytics will be preferred. What you will get: Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more! Collaborative, team-oriented culture that embraces diversity Professional development and unlimited growth opportunities #LI-MP4 #GSSO Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here. What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work. What do we offer? Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring. Ready to grow your career with Gartner? Join us. The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity. Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com. Job Requisition ID:107766 By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence. Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. At Gartner, we guide the leaders who shape the world. About 14,000 client enterprises worldwide rely on Gartner for actionable, objective business and technology insights. Our teams of thinkers and doers know that staying curious is the best way to shape the future, for ourselves and our clients. Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Responsibilities

The specialist will manage all paid search campaigns, including keyword research, ad copy development, budget allocation, and landing page optimization, while leveraging web analytics to report on conversions and ROI. They will also collaborate with stakeholders to plan and execute paid campaigns across various channels like LinkedIn, Meta, Twitter, Google Search, and Bing.