Marketing Specialist (Digital & Demand Generation) at McFadyen Digital

Toronto, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

27 Mar, 26

Salary

0.0

Posted On

27 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Demand Generation, Paid Media, Email Automation, HubSpot, Campaign Execution, Lead Generation, Analytics, SEO, B2B Marketing

Industry

IT Services and IT Consulting

Description

Company Description McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we’ve built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, (and many more) have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company. We’re proud of our Great Place to Work certification. Learn more about us at our website: www.mcfadyen.com Job Description Are you a motivated marketer who enjoys hands-on execution across a variety of digital channels? Do you like working in a fast-paced environment where you can learn multiple areas of marketing—paid media, email automation, content promotion, and analytics? If you’re detail-oriented, curious, and eager to grow into a full-stack marketer, this role is a great fit. We’re seeking a Marketing Specialist who will support the execution of digital programs that generate awareness, engagement, and qualified leads. You will work closely with the SVP of Marketing to implement campaigns, monitor performance, manage assets, and help improve our marketing operations. This is an ideal role for someone with foundational experience who wants broad exposure to modern B2B marketing. Top 5 Responsibilities 1. Support multi-channel campaign execution - Assist in building and running campaigns across paid search, paid social, email, website updates, and retargeting based on strategic direction from the SVP of Marketing. 2. Build and manage basic email and nurture workflows - Create email sends, segment lists, set up simple automation sequences, and maintain contact databases within HubSpot or similar platforms. 3. Coordinate content and marketing assets - Work with internal teams to gather creative, update landing pages, assist with webinar and partner promotions, and ensure campaigns launch successfully. 4. Collect, organize, and report performance data - Track metrics such as impressions, clicks, leads, CPL, and funnel movement; provide weekly summaries and highlight any anomalies or opportunities for improvement. 5. Maintain tracking, QA, and marketing operations tasks - Ensure UTMs, pixels, forms, landing pages, and CRM fields are accurate and functioning; collaborate with internal teams to troubleshoot issues. Additional Responsibilities Assist with paid media setup and monitoring (Google Ads, LinkedIn, Meta) under guidance. Support SEO and content promotion efforts by conducting keyword checks and sharing performance insights. Manage updates to the website or landing pages using templates or CMS tools. Help coordinate events, webinars, and partner marketing activities. Research new tools, channels, and techniques; propose small tests when appropriate. Maintain organized documentation for campaigns, audiences, templates, and processes Qualifications Top 5 Qualifications 1. 3-5 years of experience in digital marketing or marketing coordination roles. Exposure to paid media, email marketing, CRM/automation tools, or analytics is preferred. 2. Strong attention to detail and comfortable with data. Able to pull metrics, work in spreadsheets, and identify trends or errors. 3. Familiarity with HubSpot or similar marketing automation platforms. (Salesforce, Pardot, Marketo, Mailchimp, ActiveCampaign, etc. are also relevant.) 4. Basic understanding of digital channels (e.g., Google Ads, LinkedIn Ads, social media, landing pages, email campaigns). 5. Excellent communication skills and the desire to learn quickly. Thrives in a fast-paced environment and enjoys being part of an integrated marketing team. Other Preferred Qualifications Experience with Google Analytics, tag managers, or basic CRO concepts Comfortable editing simple web pages or landing pages (no coding required) Experience supporting webinars or virtual events Exposure to B2B marketing or eCommerce technology is a plus Ability to manage multiple small tasks and deadlines Experience using generative AI tools for content drafting or research Additional Information What we can offer you A career with thought leaders who literally wrote the book on Marketplace Best Practices. A career in the fast-paced world of retail eCommerce, digital marketplaces and platform businesses. A career with first movers who are deploying new business models and strategies worldwide. A career in a flat management structure without a rigid hierarchy and bureaucracy. A career in a culture that rewards creativity and innovation, risk-taking and teamwork. Additional information Our Core Values: Client Focus, Owning the Outcome, Adaptable, Caring Keywords: Digital Marketing, Demand Generation, Paid Media, Email Automation, HubSpot, Campaign Execution, Lead Generation, Analytics & Reporting, SEO, B2B Marketing. eCommerce & Marketplace Platforms: Adobe Commerce (Magento), Salesforce Commerce Cloud (SFCC), SAP Hybris, Mirakl, ChannelAdvisor, IBM WebSphere Commerce, BigCommerce, Shopify Plus, commercetools, Oracle Commerce, Elastic Path, Spryker Technology & Tools: CRM (Salesforce), SaaS Sales, PIM (Product Information Management), CPQ (Configure Price Quote), CMS (Content Management Systems), OMS (Order Management Systems), ERP (Enterprise Resource Planning), BI Tools (Business Intelligence) McFadyen’s goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients, partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US, Brazil and India, we offer a world class work culture that enables top notch delivery for some of the world’s most influential companies. McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable.

Responsibilities

The Marketing Specialist will support the execution of digital programs aimed at generating awareness, engagement, and qualified leads. Responsibilities include assisting in multi-channel campaign execution, managing email workflows, coordinating content, and reporting performance data.