Marketing Specialist (Digital Focus) at American Air Filter International

Lyndon, Kentucky, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Sep, 26

Salary

0.0

Posted On

12 Jun, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Social Media Management, Digital Marketing, Lead Generation, YouTube SEO, Content Development, Email Marketing, CRM, Salesforce, E-commerce Management, AI Tools, B2B Marketing, Microsoft Office Suite, Canva, Project Management, Written Communication, Time Management

Industry

Renewables & Environment

Description

Description AAF International offers the most comprehensive clean air solutions available across the globe. Selling under the American Air Filter® and the AAF International® brand names, AAF International has been an industry pioneer since 1921 with manufacturing operations in 22 countries and over 6000 employees globally. Our products are the industry benchmarks for quality and performance. Our applications include commercial, industrial and residential solutions from the filters used in your home to the most critical cleanroom and power generation applications. We are a member of the Daikin Group, the world's largest air conditioning provider with $30 billion in revenue and over 98,000 employees worldwide. Founded in 1924, Daikin has grown into a diversified industrial manufacturing company offering solutions in clean, air, air conditioning, refrigeration, chemicals, oil hydraulics, defense systems and electronics. Our culture of continuous improvement, safety and world class operations is driven by our people-centered management philosophy. This philosophy is built around mutual selection: that while AAF seeks top talent people to join and deliver on our team, we also want each team member to receive job satisfaction, growth & development, and continued happiness in being a long-term member of the AAF family. This is fueled by our belief in treating our people, our supply partners, our customers and our environment with the trust and respect we each require, and our passion to give back to our community for our success. Read more about our philosophy at: http://www.daikin.com/about/corporate/philosophy/index.html AAF International is an Equal Opportunity Employer M/F/Disability/Veteran. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender identity, national origin, citizenship, veteran status, uniform servicemember status, age, disability or any other legally recognized protected personal characteristics. Position Objective: We are seeking a proactive and energetic Marketing Associate with a Digital Focus. This individual will manage and grow our social media presence and work alongside our other key marketing personnel on digital campaigns and lead generation. This is an excellent opportunity for an individual who enjoys supporting a variety of projects and wants to build a strong foundation in all areas of B2B marketing. The role will suit someone who is a team player and enjoys working in a dynamic environment where no two days are the same. Key Accountabilities: Social Media Management Manage AAF International’s corporate social media program by maintaining the social media calendar, coordinating content development, and ensuring posts align with current marketing priorities. This role works closely with copywriters, designers, and other marketing team members to keep social content organized, timely, and on-brand. Monitor social platforms for opportunities to engage with customers, partners, employees, and local communities. Track social media activity and report on performance results. Branch Social Media and Community Engagement Support the expansion of AAF International’s social media presence at the local branch level by identifying content opportunities, building relationships with branch teams, and highlighting local events, community involvement, and employee stories. This includes helping determine which platforms are best suited for branch-level engagement and community building and creating reels, shorts, and other short-form video content to increase engagement in the local market. YouTube and Video Content Support Manage and organize AAF International’s YouTube and video content, ensuring videos are properly uploaded, tagged, described, and maintained for maximum SEO and engagement effect. This role will also manage video content needs for social media, campaigns, and branch community engagement. Digital Marketing and Lead Generation Support the Digital Marketing Specialist with digital marketing activities, including lead generation, email marketing, basic campaign execution, and digital project support. This includes helping ensure leads are captured correctly from the website, routed through Salesforce, and progressed through the appropriate follow-up process. Provide back-up support for email marketing and basic digital campaigns. Assist with digital tracking, reporting, and campaign updates as needed. E-Commerce Assist with the management of our partners’ Amazon e-commerce platform by coordinating updates, product information, and opportunities with internal teams and external partners. This role will help support efforts to expand sales and maintain an organized e-commerce presence. Marketing Administration and Additional Support Provide administrative and operational support to keep marketing team projects running smoothly, including submitting purchase order requests, check requests, scheduling meetings, preparing materials, managing documentation, and assisting with general team coordination. This role also manages the promotional item store and literature store, sources giveaways and branded materials, supports training sessions through scheduling and attendance tracking, and provides other ad-hoc marketing and team support as required. Requirements Position Requirements: Bachelor's degree in Marketing, Communications, Business or a related field. 1-2 years of experience in a marketing role, preferably supporting digital marketing and areas outlined in the job description. Must have YouTube experience, and knowledge of best practices in using this for both social media and SEO / lead gen. Experience coordinating different social media platforms and a demonstrated understanding of the difference ‘voices’ for different audiences. Experience using common Martech stacks; CRM, email marketing, social scheduling. Demonstrated experience in proactively using AI and comfortable developing new processes with the marketing team as the technology evolves in capability. Effective written and verbal communication skills to collaborate with team members, vendors, and stakeholders. Comfortable working in a team-oriented environment, supporting cross-functional initiatives, and assisting with a variety of projects. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) required; familiarity with design tools or Canva is a plus. Ability to manage multiple tasks and small projects simultaneously while maintaining strong attention to detail. Familiarity with B2B marketing concepts or exposure to industrial or manufacturing environments is an advantage. Comfortable learning and using new tools and technologies to support marketing operations. Strong organizational and time management skills to prioritize daily responsibilities effectively. Willingness to take initiative, ask questions, and proactively support team goals in a fast-paced environment.

Responsibilities

Manage corporate and branch-level social media presence, including content creation and performance tracking. Support digital marketing efforts through lead generation, email campaigns, and e-commerce management on Amazon.