About the role

We are seeking a motivated and experienced Marketing Specialist to join our team on a full-time basis. The successful candidate will be responsible for researching market opportunities, analysing customer and competitor trends, developing marketing strategies, and coordinating advertising and promotional activities to support the organisation's growth and strengthen its market presence. This position requires a combination of analytical, strategic and creative marketing skills, with the ability to translate market insights into effective marketing initiatives.

Key responsibilities

• Conduct market research to identify market opportunities, customer needs, emerging trends and changes in consumer behaviour.
• Research and analyse market conditions, competitor activities and industry developments to support marketing and business planning.
• Collect, analyse and interpret customer, market and campaign data to identify trends and provide recommendations to management.
• Develop and implement marketing strategies, plans and initiatives in line with the organisation's objectives and target markets.
• Advise management on marketing opportunities, target audiences, market positioning and appropriate promotional strategies.
• Plan, develop and coordinate advertising and promotional campaigns across appropriate digital and traditional marketing channels.
• Coordinate the development of marketing materials, promotional content, advertising copy and other marketing communications.
• Develop initiatives to strengthen brand awareness and ensure consistent positioning and messaging across marketing activities.
• Monitor and evaluate marketing campaigns using relevant performance measures and recommend improvements based on campaign outcomes.
• Liaise with internal teams, external agencies, suppliers and other stakeholders to coordinate marketing and promotional activities.

About you

• A Bachelor's degree or higher qualification in Marketing, Business, Commerce, Communications or a closely related discipline.
• A minimum of 1 year of relevant professional experience in marketing or a closely related role.
• Demonstrated experience in market research, marketing strategy and campaign planning.
• Experience in analysing market, customer and campaign data.
• Sound knowledge of digital and traditional marketing channels.
• Strong written and verbal communication skills.
• Strong analytical, research and problem-solving abilities.
• Good organisational and time-management skills with the ability to manage multiple priorities.
• Ability to work independently and collaboratively as part of a team.
• Strong attention to detail and the ability to prepare professional marketing materials and reports.

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• What's your expected annual base salary?
• How many years' experience do you have as a marketing specialist?
• How much notice are you required to give your current employer?

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