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Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.
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For our location in Berlin, Germany, we are looking for a

ROLE PURPOSE

The EMEA Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of countries, customers, verticals or an application across all key customer groups.
This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market.
This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.

KEY RESPONSIBILITIES

• Deliver Business Growth
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• Support development and execution of the Integrated Marketing Plans (IMPs).

• Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.
• Project Manage execution of marketing campaigns and content creation for the segment, on time and on-budget.
• Serve as the Segment Marketing Expert
• Understand the market segment and associated applications and solutions.
• Develop segment expertise through engagement with market peers.
• Support communication strategy for the segment.
• Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.
• Support product launches / commercialization process.
• Provide Marketing Thought Leadership
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• Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.

• Develop relevant content to market audience driving customer into the buying journey cycle.