Marketing Specialist

at  Essensys Software

WHO ARE WE?

We are Essensys Technology, a group of technology companies with over 20 years of experience. We develop custom software solutions, whether they are mobile applications, web applications, data processing and analysis solutions, or geospatial solutions. Our clients include international corporations and agencies, as well as startups, entrepreneurial companies, and national public institutions.
We are an outstanding team. We are imperfect, but our imperfections are carefully chosen. We operate on trust, enthusiasm, discipline, and competence. We are the team that makes you enjoy coming to the office every day. We learn and grow together, support each other in tough times, and deliver with the strength and efficiency of a top team.

WHAT ARE WE LOOKING FOR?

We are looking for someone passionate about marketing and technology, with solid experience in content marketing and a deep understanding of the B2B technology services sector. You will have freedom to develop and implement marketing strategies that support our sales efforts, generate sales opportunities, and position Essensys as a thought leader.

REQUIREMENTS:

Experience: at least 3 years of experience in marketing, with a strong focus on content marketing in the B2B sector, preferably in the technology services industry.
Writing and communication skills: exceptional writing and communication abilities, with the capacity to create technical and persuasive content that resonates with a sophisticated B2B audience.
SEO knowledge: experience in implementing SEO strategies in content marketing and using analytics tools.
Strategic thinking: the ability to develop and execute content strategies that support overall business and marketing objectives.
Results-oriented: the ability to analyze data and make informed decisions based on measurable content performance.
Education: Bachelor’s degree in Marketing, Communication, Journalism, Information Technology, or a related field.
Technical knowledge: understanding the B2B technology market and its dynamics is a major advantage.

Developing the content marketing strategy: creating and implementing a well-defined content strategy that aligns marketing and sales objectives, targeting our B2B audience in the technology sector.
Creating premium content: managing and producing high-quality content, including whitepapers, case studies, e-books, technical articles, webinars, and infographics, that highlight the company’s expertise and attract the target audience.
Managing the editorial calendar: coordinating and overseeing an editorial calendar to ensure a consistent flow of relevant and valuable content across all marketing channels.
SEO and content optimization: ensuring that all content materials are optimized for search engines, using best SEO practices to increase organic visibility.
Content promotion: developing and managing content distribution campaigns through email marketing, social media, and other relevant digital channels for the B2B audience.
Performance analysis: monitoring and analyzing content performance using analytics tools, generating reports and recommendations for the continuous improvement of the content marketing strategy.
Inter-departmental collaboration: working closely with sales, product, and development teams to understand customer needs and create content that addresses those needs.
System implementation: coordinating the implementation of necessary marketing systems.