About the job

🎯 Mission of the RoleOwn and scale multi-channel performance marketing across Meta, Google, TikTok, Snapchat, and YouTube to drive high-quality real estate leads, reduce CPL, improve CPQL, and support all project launches, listings, and internal campaigns.This role directly impacts revenue, agent performance, and project sell-through rate.

🔑 Core Responsibilities

• 1. Multi-Platform Campaign ManagementMeta (FB/IG) — Google — TikTok — Snapchat — YouTubeLaunch, manage, and optimize campaigns across all platforms
• Maintain a clean and consistent campaign structure
• Build full-funnel strategies (awareness → remarketing → conversion)
• Manage large budgets efficiently (AED 100k–500k+/month)
• Run A/B tests: creatives, formats, bidding, audiences

• 2. Tracking & AnalyticsEnsure 100% accurate tracking & attribution:
• Meta Pixel + CAPI
• TikTok Pixel + Events API
• Snapchat Pixel
• Google Ads + GA4
• GTM full setup
• Build weekly dashboards with CPL, CPQL, CTR, CVR, CAC benchmarks
• Analyze performance daily and make fast decisions

• 3. Creative WorkflowPrepare creative briefs for designers
• Select best formats per platform (Reels, Shorts, Lead Forms, TikTok Spark Ads, etc.)
• Write high-converting ad copy (headlines, primary text, CTAs)
• Align creative with psychology-based frameworks (hook → value → CTA)
• Maintain a library of top-performing creatives & insights

• 5. Daily OptimizationMonitor bids, pacing, and delivery
• Scale up winning campaigns
• Pause underperformers
• Maintain CPL & CPQL targets
• React quickly to disapprovals or creative fatigue

• 📌 Required Experience3–5 years hands-on experience in paid media (not agency-level monitoring — real execution)
• Direct experience managing Meta + Google + TikTok + Snapchat
• Experience with real estate is a big advantage
• Managed budgets starting from AED 100k+/month
• Strong analytical mindset, comfortable with dashboards & Excel/Sheets
• Perfect understanding of tracking, pixels, CAPI, leads routing