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Marketing Specialist - food / snack / beverage / CPG - Channel or Shopper m at Ingredi Inc

Irvine, CA 92614, USA -

Full Time

Start Date

Immediate

Expiry Date

09 Oct, 25

Salary

65000.0

Posted On

09 Jul, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Flexible Schedule, Dental Insurance, Campaigns, Panel Data, Costco, Nielsen, Vision Insurance, Cpg Industry, Project Management Skills, Life Insurance, Resumes, Health Insurance

Industry

Marketing/Advertising/Sales

Description

How To Apply:

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Responsibilities

Execute channel-specific marketing strategies to drive brand awareness, consumer engagement, and sales goals.
Lead the creation of marketing campaigns tailored to specific retailers in collaboration with external agencies, in-house and freelance designers, and sales teams.
Track and analyze together with Marketing Communications Manager the campaign performance data and adjust strategies as necessary to maximize return on investment (ROI) and shopper engagement.
Create marketing materials and assets for channel communications, including brand deck, catalog, and sell sheets etc.
Ensure brand guidelines are consistently followed in all channel marketing materials and promotional activities.
Coordinate channel specific in-store marketing events to represent brand values and showcase product features
Work closely with internal teams such as Sales, Product Development, Marketing, and Consumer Research to ensure marketing efforts are aligned with broader business goals and initiatives.
Analyze together with Marketing Communications Manager the channel sales performance through internal and external data to identify brand growth opportunities.