Marketing Specialist (Full-time; Hybrid) at Mainstreet Credit Union Limited

Sarnia, Ontario, Canada -

Full Time

Start Date

Immediate

Expiry Date

28 Sep, 26

Salary

87591.0

Posted On

30 Jun, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Execution, Digital Marketing, Traditional Marketing, Content Development, Marketing Analytics, CMS Management, Project Management, Copywriting, Adobe Creative Suite, Microsoft Office, Stakeholder Management, Performance Tracking

Industry

Financial Services

Description

About Us: We are a dynamic and growing credit union with 10 locations across Southwestern Ontario, committed to providing exceptional financial services to our members. We believe we have the best team in the business due to our leadership philosophy of excellence, and team development. With our full spectrum of investment, credit, and general banking instruments, our team can build the solution that is best for our customers; and since our customers are also our shareholders, this will always be our business objective! Mainstreet Credit Union is actively seeking an experienced Marketing Specialist to join our growing team! Why Join Our Team? At Mainstreet we believe in investing in you – whether it is our employees or our incredible members. At Mainstreet we are committed to providing exceptional service, advice and improving and making a difference in the lives of our members. Our Values: Personalized: High quality personalized advice with flexible solutions. Supported: Highly responsive through empowered professionals. Known: Meaningful impact and connected to community. Easy: Easy and in the way our members prefer. Compensation and Benefits Salary: $70,073.00.00 - $87,591.00 (commensurate with experience) Bonus: Eligible for a discretionary annual bonus based on individual and organizational performance. Location: Hybrid role (weekly in-office work at one of our administration offices (Strathroy or Sarnia) Travel Requirement: This role requires periodic travel to branch locations within our service area. Candidates should be able to travel to these locations as needed and have access to reliable transportation. Where operational requirements necessitate the use of a personal vehicle, candidates must be able to meet those requirements. JOB FUNCTION: Reporting to the Director of Marketing and Brand, the Marketing Specialist is a key member of the marketing team responsible for delivering on the execution of marketing initiatives, campaigns, and projects across the organization. The role works with internal team members, stakeholders, and external partners to move work through execution, ensuring deliverables are coordinated, complete, accurate, and ready for market. The Marketing Specialist connects work across channels and initiatives, applying sound judgment to ensure messaging is clear, consistent, and aligned throughout execution. MAJOR DUTIES AND RESPONSIBILITIES: * Marketing Initiative Execution: Deliver on the execution of marketing initiatives, campaigns, communications, and projects across digital, traditional, and in-branch channels. Ensure deliverables are complete, aligned, accurate, and ready for review and launch. Coordinate timelines, handoffs, and approvals, maintain visibility over assigned work, identify gaps or inconsistencies, and bring forward practical solutions as needed. * Stakeholder and Organizational Project Support: Act as a marketing point of contact for assigned organizational initiatives, product-related projects, and internal requests. Work with marketing team members, internal departments, and external partners to gather and clarify requirements, align timelines, coordinate next steps, and ensure marketing deliverables are practical, aligned, and executable. * Multi-Channel Marketing Support: Support execution across traditional and digital marketing channels, including in-branch, print, broadcast, web, email, and digital environments. Ensure materials are adapted appropriately for each channel and meet placement, timing, and production requirements. * Messaging and Content Development: Develop and refine member-facing communications, including web, email, in-branch, and traditional marketing materials. Ensure messaging is clear, relevant, brand-aligned, and appropriate for the channel and member interaction. * Quality, Improvement, and Team Contribution: Contribute to high-quality, well-executed marketing work by applying learnings from past initiatives, identifying opportunities to improve processes or communications and bringing forward practical recommendations and best practices to the team. * Other Duties: Perform other related duties as assigned to support the marketing team and organizational priorities. QUALIFICATIONS AND EXPERIENCE: * Post-secondary education in business, marketing, communications, or a related field * Minimum 4 years of hands-on experience within a marketing team, supporting and executing campaigns and ongoing marketing activities * Experience working across both traditional and digital marketing environments * Strong writing and communication skills, with the ability to support clear, relevant marketing messaging * Strong understanding of marketing analytics and performance tracking, with the ability to use insights to support and improve marketing execution * Experience supporting website updates and managing content within a CMS, with an understanding of how content structure and user experience impact performance * Ability to take initiative, think critically, and work independently in day-to-day execution * Strong organizational skills with the ability to manage multiple priorities, coordinate timelines and approvals, and use workflow or project management tools to support marketing delivery. * Proficiency with Microsoft Office (Outlook, Word, PowerPoint, Excel) and familiarity with marketing tools such as email platforms, content management systems, or CRM tools * Experience using Adobe Creative Suite (Photoshop, Illustrator, or similar) is required to support basic design edits and updates; advanced design experience is not required * Video editing experience is considered an asset * Experience in financial services or a regulated industry is considered an asset Join Mainstreet Credit Union and be part of a workplace that values diversity, promotes equity, and fosters inclusion. We actively seek diverse perspectives, ensure equal opportunities for all, and cultivate a culture where every individual feels valued. Our commitment to continuous learning ensures an environment where everyone can thrive. Mainstreet Credit Union is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences. Accommodation is available upon request for candidates taking part in all aspects of the selection process. *Note: This posting is for an open vacancy. Application compatibility assessed with AI.

Responsibilities

The Marketing Specialist is responsible for executing marketing initiatives and campaigns across digital, traditional, and in-branch channels. They coordinate with internal stakeholders and external partners to ensure all deliverables are accurate, brand-aligned, and ready for market.