ABOUT THE JOB

The global marketing unit is responsible for supporting the markets in the capital raising activities and ensuring the quality and consistency of the client-facing materials. The Marketing Specialist is responsible for tailoring and executing the marketing strategy for their region to raise capital.

• This is a temporary position until September 2026.
• Fluency in German is a must.

EDUCATION, SKILLS AND EXPERIENCE

• Master’s/Bachelor’s Degree in the field of marketing, finance, or other relevant discipline.
• All-rounded marketer with experience in different marketing channels.
• Minimum 5-6 years of relevant work experience in a similar position, ideally in the finance or social impact industries.
• Familiarity with digital marketing channels and ability to execute campaigns.
• Good understanding of demand and lead generation.
• Results-oriented and customer-centric mindset.
• Fluency in English AND German.Desirable: experience with Salesforce Marketing Cloud or similar.

MAIN RESPONSIBILITIES

• Content: Request and oversee the content creation of the material required to execute the marketing strategy in their region via the Oikocredit internal agency. Create briefings based on the local personas and with a clear understanding of the local distribution channels. Do the final checks, feedback and approval rounds of the content,
• Social media: Create a content calendar for organic social media based on the personas. Run and monitor social media ads according to the marketing plan.
• Events: Manage the promotion of online and physical events in your region.
• Email: execute the email campaigns and newsletters based on the marketing plan with the support of the Oikocredit internal agency.
• SEM and SEO: Coordinate and execute paid campaigns and content creation for organic search engines as required.
• Other marketing channels: coordinate and execute campaigns via other marketing channels as required ( PR, print, etc.)
• Lead management: Monitor and improve the lead nurturing flows (Marketing Cloud).
• Marketing calendar: Keep the calendar of the marketing activities up to date.

The global marketing unit is responsible for supporting the markets in the capital raising activities and ensuring the quality and consistency of the client-facing materials. The Marketing Specialist is responsible for tailoring and executing the marketing strategy for their region to raise capital.

• This is a temporary position until September 2026.
• Fluency in German is a must