Marketing Specialist at Gescan
Calgary, AB T2Z 3X2, Canada -
Full Time


Start Date

Immediate

Expiry Date

06 Oct, 25

Salary

0.0

Posted On

06 Jul, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Proofreading, Content Management Systems, Journalism, Editing, Photo, Writing, Communications, Project Management Skills, Training

Industry

Marketing/Advertising/Sales

Description

ABOUT US:

With over 60 years of industry experience, Gescan has 29 branches located across Western Canada. At Gescan, we leverage our strong global resource base, our local expertise, and our family-oriented values to deliver the best service to our customers and suppliers.
We are a proud member of the Sonepar Group, the world’s largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 9 locally managed electrical and industrial distributors and have over 110 locations with coverage in 8 provinces.
To explore and learn more about Sonepar opportunities, please visit www.career.sonepar.com

EDUCATION & TRAINING

  • Diploma or degree with a specialization in Marketing, Communications, Journalism or similar field.

  • Strong Microsoft Office skills.

  • Previous experience with Content Management Systems considered an asset.
  • Exceptional communication and organizational skills.
  • Expert in AP writing style and superb verbal, writing, editing and proofreading skills.
  • Strong project management skills and the ability to manage multiple projects at one time in a fast-paced environment.
  • Photo and video editing skills are considered an asset.

EXPERIENCE


  • Three to five years experience in a similar role
Responsibilities
  • Lead, develop, implement and continuously improve communications/marketing activities.

  • Maintain a high volume of quality content for all promotional materials and write ad copy for marketing campaigns customized to the audience and medium of communication.

  • Implement internal communications strategy including writing bi-monthly corporate newsletters and employee profiles.
  • Research, plan and execute on specific communication initiatives including writing content for the company website, infographics and blog.
  • Provide front-end web support to maintain all webpages and ensure content uses best practices in keyword planning and search engine optimization.
  • Leverage digital insights (e.g. Google Analytics) to inform topics and direction of content creation.
  • Manage email marketing campaigns and editorial calendar on a regular basis.
  • Track and report on the effectiveness of all communication strategies and come up with innovative solutions to better share our message and brand.
  • Adhere to the company communications style guide to produce high-quality, error free content.
  • Responsible for CRM training and engagement with sales associates.
  • Manage company swag requests and tradeshows.
  • Other duties as required.
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