Marketing Specialist

Location: Lilydale, VIC

Permanent Part-Time | 4 Days Per Week

Salary: $80,000 – $100,000 + Super (Full-Time Equivalent) — Pro Rata for 4 Days, based on experience and demonstrated results

MAKE US VISIBLE. BUILD OUR CREDIBILITY. GENERATE LEADS.

We’re recruiting a Marketing Specialist to take ownership of marketing across two established, family-owned businesses.

This isn't a role where success is measured by how busy the marketing calendar looks.

We want marketing that creates visibility, builds credibility, positions the businesses as experts in their markets and, importantly, generates quality leads for the Sales and Business Development teams.

If you're creative enough to develop great ideas, analytical enough to know what's working, and action-oriented enough to make things happen, this could be your opportunity.

THE ROLE

This is a broad, hands-on marketing position where you'll have the opportunity to influence and execute the marketing direction across two businesses.

You'll work closely with Management, Sales and Business Development to understand the market, customers and commercial priorities — and turn that knowledge into marketing activity that delivers results.

You'll take ownership of:

• Lead generation — developing campaigns that create qualified enquiries and opportunities.
• Digital marketing — website, SEO, paid campaigns, social media and email marketing.
• Content — creating useful, credible content that demonstrates expertise and gives customers a reason to engage.
• Brand visibility — increasing awareness and strengthening the positioning of both businesses.
• Website management — keeping content current and continually improving engagement and enquiry generation.
• Social media — particularly LinkedIn, Instagram and Facebook.
• Email marketing — campaigns, customer communications and database segmentation.
• Photography and video — identifying opportunities to showcase projects, products, capabilities and people.
• Product marketing — supporting new products, launches, brochures, presentations and sales collateral.
• Sales support — giving the Sales and BD teams the marketing tools and campaigns they need to open doors.
• Marketing analytics — tracking enquiries, conversions, campaign performance, website activity and lead quality.

You won't be expected to be an expert in absolutely everything. External specialists can be engaged where appropriate — but you will own the outcome and coordinate those resources effectively.

WHAT DOES SUCCESS LOOK LIKE?

Ultimately, we want to see:

More of the right people knowing who we are.

Greater recognition of our expertise and capabilities.

More qualified marketing-generated leads.

Stronger support for Sales and Business Development.

Clear evidence of which marketing activities are delivering results.

This is why your ability to analyse performance is just as important as your creativity. You'll work with Sales and BD to understand what happens to marketing-generated leads and use that information to continually improve campaigns.

ABOUT YOU

We're looking for someone who combines creativity with commercial thinking.

You may already be a Marketing Specialist, Marketing Coordinator ready for greater ownership, or an experienced all-round marketer looking for a role where you can genuinely make your mark.

Ideally, you'll bring:

• Proven hands-on marketing experience, ideally within a B2B environment
• Experience generating leads through marketing activity
• Digital marketing, social media, email and website experience
• Strong content and written communication skills
• An understanding of SEO, paid advertising and digital campaigns
• The ability to interpret data and measure marketing performance
• Confidence working with Sales, BD, Management and external suppliers
• Strong organisation and the ability to manage multiple priorities

Most importantly, we're looking for someone who is:

Creative. Analytical. Curious. Commercial. Action-oriented.

Someone who takes ownership rather than waiting to be told what to do.

WHY JOIN?

You'll be joining two established family businesses with close, respectful teams and the opportunity to have genuine ownership of the marketing function.

This is a permanent four-day-a-week opportunity, offering the chance to take on a meaningful marketing role while maintaining the flexibility of a shorter working week.

You'll have access to Management, Sales and Business Development rather than operating in a marketing silo.

And you'll have something many marketing roles don't offer:

The ability to see the direct connection between the work you do, the leads you generate and the growth of the businesses.

Salary: $80,000 – $100,000 + Super FTE, pro rata for 4 days per week, depending on experience and evidence of results.

HOW TO APPLY

Does this sound like you? Then CALL ME and stand out from the crowd - I am available 7 days per week 7.30am to 7.30pm Jo Collier PH: 04•• ••• 597

Email: ••••@jocollier.com

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• What's your expected annual base salary?
• How many years' experience do you have as a marketing specialist?

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