We are looking for a creative and driven Marketing Specialist to support and report to our Marketing Manager. In this role, you will assist in managing influencer partnerships, helping coordinate online and offline campaigns, and creating engaging content for our digital channels. If you’re passionate about the beauty industry, influencer marketing, and staying ahead of digital trends, this is the role for you!

KEY REQUIREMENTS

• 3+ years of experience in marketing, social media, or influencer marketing — ideally within the beauty, skincare, or wellness industry.
• Proven ability to manage influencer relationships and execute campaigns end-to-end (briefing, tracking, reporting).
• Hands-on experience managing social media accounts and content calendars with strong examples of growth and engagement.
• Strong knowledge of TikTok, Instagram, and YouTube algorithms, audience behaviors, and platform-specific best practices.
• Highly organised with excellent project management skills and the ability to balance multiple campaigns simultaneously.
• Data-driven mindset with strong analytical skills and comfort using reporting tools.
• Exceptional written and verbal communication, with negotiation skills and relationship-building abilities.
• Creative thinker with a strong eye for aesthetics, beauty trends, and storytelling.
• Passionate about the beauty industry and influencer marketing, with a proactive and results-oriented approach.

KEY RESPONSIBILITIESINFLUENCER MARKETING & CAMPAIGN COORDINATION

• Support the planning, execution, and optimisation of influencer marketing campaigns across Growth Bomb’s TikTok, Instagram, YouTube, and emerging platforms.
• Research and vet influencers, creators, and UGC talent that align with brand values, audience demographics, and campaign goals.
• Act as the day-to-day contact for influencer and UGC partners — managing outreach, negotiations, contracts, content approvals, and performance tracking.
• Draft and deliver influencer briefs, ensuring clear expectations, adherence to brand guidelines, and timely content delivery.
• Track ROI and KPIs (engagement, reach, conversions, and content usage) to improve future campaign strategies.

ROLE DETAILS:

• Salary Range: $77k – $87k + super
• Reporting to: Ally Phillips (Marketing Manager)
• Working Closely with: Marketing Manager
• Team Size: 4
• Location: Hybrid (3 days in-office per week)
• Department: Marketing
• Work Hours: 9 AM – 5 PM
  Job Type: Full-time
  Pay: $77,000.00 – $87,000.00 per year

Work Authorisation:

• Australia (Required)

Work Location: Hybrid remote in South Yarra VIC 3141
Expected Start Date: 30/09/202