Marketing Specialist

at  Hands TheFamilyHelpNetworkca Mains lereseaudaideauxfamillesca

ABOUT US:

Hands TheFamilyHelpNetwork.ca is working to create a better day today and tomorrow for our clients, families, and communities. We are dedicated to improving the life experiences of families, children, youth and adults with mental health concerns or a developmental disability, by providing them with help and support in facing and working through social, emotional, behavioural, physical, and developmental difficulties.
Our professional team helps more than 11,000 individuals in North Bay, Nipissing, Muskoka, Parry Sound, Timmins, and Northern Ontario each year. We provide quality clinical, navigation and professional support in the areas of autism, behavioural, developmental, mental health, and rehabilitative services.

POSITION SUMMARY:

The Marketing Specialist collaborates with internal and external partners to develop and implement strategic marketing strategies and campaigns to enhance the Agency’s brand visibility, engage target audiences, and support the Agency’s strategic goals. They manage digital channels, create compelling content, maintain brand message consistency, conduct market research, analyze campaign performance, coordinate video and photo shoots, and organize and represent the Agency at events such as media conferences, exhibitions, and open days. They will engage in vendor relationships as required for specialized deliverables such as photography, web design, and other mediums. The Marketing Specialist provides expertise in planning and executing marketing communications strategies for client, community, donor, and partner communications. They also contribute to internal communications, media relations, and crisis communication strategies in order to achieve consistent messaging with all partners.

QUALIFICATIONS:

· Four (4) year Bachelor of Arts, Bachelor of Commerce, Bachelor of Business Administration in Marketing or related degree
· Minimum of two (2) years of experience in a marketing role, preferably in the health/social services sector
· Knowledge and demonstrated application of marketing theory and tools to develop, implement, measure and adapt marketing plans, strategic and tactics
· Strong knowledge of digital marketing channels, including social media, email marketing, and Search Engine Optimization (SEO)
· Advanced software skills using the Microsoft Office suite (Word, Excel, PowerPoint, Teams, SharePoint, and Outlook)
· Proficiency with graphic design programs, with a strong understanding and appreciation for design fundamentals; advanced skills in marketing analytics tools, and platforms
· Experience coordinating projects with external marketing vendors (photographers, videographers, designers, marketing firms) an asset
· Excellent written and verbal communication skills, including exceptional spelling and grammar; editing and copywriting experience an asset
· Excellent attention to detail, with strong creative thinking and problem-solving abilities
· Great organizational, and presentation skills with the ability to multitask to meet timelines
· Demonstrated commitment to workplace health and safety, with a willingness to contribute and lead in the culture of safety and prevention of adverse health events for clients and their families/caregivers, colleagues, other community members and yourself
· Demonstrate ability and commitment to maintain confidentiality
· Successful applicants will be required to provide:
o Proof of eligibility to work in Canada
o A valid class G Ontario driver’s licence and use of a reliable motor vehicle; insurability on Agency vehicle insurance policy
o Clear Criminal Record Check, including Vulnerable Sector Search
· Preference will be given to bilingual (French/English) candidates

Please refer the Job description for details