ABOUT US

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university’s vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

JOB SUMMARY

Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

EDUCATIONAL REQUIREMENTS

Bachelor’s degree from an accredited institution of higher education in Marketing, Business, or related field

REQUIRED EXPERIENCE

Three (3) years of experience in building complex marketing programs and campaigns within multiple channels.

PREFERRED EDUCATIONAL QUALIFICATIONS

An advanced degree from an accredited institution of higher education in a related field

PREFERRED EXPERIENCE

Previous Marketing experience in higher education
Experience in advanced Google Analytics, and BrightEdge or similar SEO platforms
Previous experience in project management, social media, event planning, print, and direct mail
Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information

ABILITIES

Able to conduct and utilize various market research techniques and data analysis
Able to facilitate complex marketing campaigns and project management
Able to participate in local, regional, national, and international discussions and initiatives
regarding standards, best practices, and new concepts related to recruitment and retention
Able to research, write and edit original content for print, online, multi-media and social media
Able to handle multiple tasks or projects at one time meeting assigned deadlines

KNOWLEDGE

Knowledge of strategic and operational planning for campaigns and marketing projects
Knowledge of traditional and emerging marketing channels
Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

SKILLS

Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)
Skilled in the development and execution of marketing plans and strategies
Strong attention to detail and follow up skills
Strong coaching and negotiation skills
Strong customer service skills and phone and e-mail etiquette

DEPARTMENT SPECIFIC TASKS AND RESPONSIBILITIES:

1. Works independently as the liaison to the assigned Business Services department(s) (which may include one or more of the following areas, Financial Aid, Housing and Residence Life, University Dining, Retail Services, Parking and Transportation, Talon One Service Center, Talon, Card Services, Door Access, Community and Profession Education, etc.)
2. Develops and maintains strong partnerships within the assigned department(s), understanding key business strategies, objectives, and project expectations to support marketing efforts and goals
3. Develops and manages comprehensive marketing strategy for assigned department(s), including campaigns, projects, digital marketing efforts, events, and more to help department(s) meet their objectives
4. Works with department leadership to plan, create, and evaluate strategic communications initiatives to drive engagement
5. Plans and manages project communications, monitoring project status, proactively managing changes, and communicating regularly between assigned department(s) and marketing team
6. Develops content ideas and works with creative team to produce graphics for both digital and print materials
7. Works with communication team to create copy for print, email, social, etc. for various target audiences with various goals for the assigned department(s)
8. Works with digital marketing team to utilize email, web, and social media to drive users to the assigned department, enhance the brand and promote events and programs
9. Coordinates and runs meetings with departmental leadership to review communications, updates and goals of departments
10. Oversees the production process, day-to-day project activities and provides analytical data analysis for marketing materials related to assigned department(s)
11. Creates, plans, and executes engaging and interactive content strategy to enhance the assigned department¿s goals
12. Ensures evaluation and analysis of marketing initiatives to determine the effectiveness of implemented strategies

KEY RESPONSIBILITIES: -

1. Develops, implements, and executes assigned department marketing plans and strategies
2. Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals
3. Directs implementation of best practices through appropriate media channels
4. Analyzes overall marketing plan and performance adhering to deadlines and requirements
5. Drafts lead engagement and relationship management strategies leveraging technology
6. Collaborates with SEO and digital teams to develop website effective content strategy
7. Responsible for the maintenance of the assigned marketing campaign budgets
8. Writes compelling items for a variety of marketing channels
9. Collaborates with key supplier partners to build and optimize customer experience and satisfaction
10. Shares knowledge and experiences with marketing peers and assists with cross promotion programs